Jon Carson Consulting - April 2020

April 2020



How to BAT a Thousand

Be the leader you were meant to be and control the three things that you can right now. The late great Hall of Fame baseball player and Idaho native Harmon Killebrew once told me, “Dave, I only hit the ball in play 3 out of 10 times. However, I’m considered one of the best hitters in the game.” Killebrew went on to tell me that his secret was this: No matter what happened, he always stepped up to the plate swinging to get a hit.

first to admit this is not easy. It can be done, however, if you start by having the proper attitude about your daily behaviors. You don’t have to like making cold calls and asking for referrals, you just have to do it. Networking may not be fun, but it’s the lifeblood of your business. Find a way to make it happen and develop a can-do attitude. It’s one thing to step up to the plate, but it’s another to believe you are going to hit every pitch. At the risk of sounding like a Pollyanna, I want you to start each morning by making a list of what you are grateful for. It might just be the simple fact that the sun came up. It could be that you and your family are side by side, facing this challenge together. Do you have running water? Perhaps that is what you’re most grateful for. Each day, start your self-talk and attitude with a list of what you are grateful for. It’s very easy right now to create a huge list of everything you fear and are worried about. You can only control your attitude. Being grateful will keep that enemy called fear from taking control of your life. T IS FOR TECHNIQUE. Every element of your process should have a technique. Do you have a sales system that you follow each and every time? It should feel like this:

Killebrew’s advice rings especially true in light of our world’s current circumstances. How are you going to handle the change in our economy and our way of life? You have to ask yourself, “How can I swing the BAT for my team?”

Right now, the only things you can control are your behavior, your attitude, and the techniques you perform with each day.

Greeting and rapport

Demonstration or presentation

B IS FOR BEHAVIOR. To ensure consistent success in your daily behavior, I recommend a formula that I call the “3x9 Principle.” Each morning, you should call at least three of your current clients before 9:00 a.m. Simply tell them thank you for their business and let them know that you are working as usual. Communicate to them that although you, too, are worried about the current events, the best thing you and your team can do for them is to keep working. All of us look for leadership in trying times, and this is definitely a trying time. Use this as an opportunity to bond with your customer, encouraging them and letting them know that everything is going to be okay. You cannot control anything else right now. Make this a daily behavior for you and your team. No matter what the circumstances are, you can always control your daily behavior. Right now, that means calling your current clients and checking in with them. A IS FOR ATTITUDE. Are you a victim thinker or a victory believer? How do you view the economy right now? How do you view the virus? The secret to survival is to create a great attitude. I’ll be the

Wants and needs


The script just needs to be altered a bit for this new reality. “I’m calling to see if you are okay. I wanted to let you know that we are thinking about you. How are you doing? Is there anything we can do for you? We are trying our best to control what we can: our behavior, attitude, and technique. The reason for my call is to tell you to hang in there today.” If we stick together today and have an attitude of gratitude, we can make it through this. Fear can topple a great nation. Faith and a great attitude can overcome anything. Life may be hard on us now, but it will get easier again later. Please control your behavior, attitude, and technique. I believe in you. Together, we will be stronger.

-Dave Tester




Usually, we hear about carbon footprints in the context of reducing our own impact on the planet. But did you know that businesses, not individuals, are actually the biggest polluters out there? Even when you add everyone on Earth together, their environmental impact hardly stacks up against big business. In a 2017 report, the CDP, an organization that discloses environmental data of major businesses worldwide, states that only 100 companies have produced more than 70% of the planet’s greenhouse gas emissions since 1988. So if you’re a business owner, then the future is largely in your hands! Luckily, you can take dozens of easy steps to reduce your business’s carbon footprint, no matter its size. Here are a few ways to get started. 1. RETHINK YOUR LIGHTING. The less energy your company uses, the greener you’ll be! For an easy first step, swap out any incandescent bulbs in your office with LEDs or compact fluorescent lightbulbs. Also, consider installing smart lighting or timers to reduce the time lights stay on. 2. START AN OFFICE COMPOSTING PROGRAM. If you already recycle, then go a step further and create a composting program to capture your food waste. Add compost collection bins

to your office and check with your city about composting options. If your area lacks commercial compost, then an employee with a home compost pile might love to have extra scraps! 3. SWAP OUT YOUR PLASTICS. Take inventory of everything your office uses and start making green swaps. Ditch plastic silverware in the kitchen and instead opt for a reusable set to save money and emissions. 4. CONSIDER WAYS TO CUT TRAVEL. Transportation accounted for more than 24% of global carbon dioxide emissions in 2016. If you can limit the time you and your employees spend traveling, then you can decimate that total! Consider letting your staff work from home and start joining more meetings virtually. 5. GET YOUR EMPLOYEES ON BOARD. When it comes to reducing emissions, nothing is more important than collective action. Don’t stop at making green changes in the office. Go the extra mile and explain the logic behind them to your employees. They might take similar eco-friendly steps in their own lives, creating a positive ripple effect. Together, you really can make a difference.



Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit for more details.

“Great phone training as always! You know your stuff!”

–Kent Julius, DVM Owner, Leonard Animal Clinic Traditions Veterinary Centers Texas

If you would like to listen to Dave’s spiritual podcast, visit


‘Fearless Communication’ works

Now more than ever before, your team needs to have the best phone and video skills in your industry. Look for Dave’s timely and prescient new resource “Fearless Communication: Fixing the Leaky Bucket and Energizing Your Team for Success on the Phone,” coming soon ! “Fearless Communication” works! The principles in Dave’s book are already reaping big benefits to those courageous enough to practice them! Check out what one manager had to say:

call within her FIRST HOUR ON THE CLOCK! Brittney was hired with the understanding that ‘owning the script’ from ‘Fearless Communication’ would be crucial to her job. We had a boot camp week to address any questions or concerns, and she practiced, practiced, practiced with anyone who was willing! The end result was a new client appointment booked by using the script from start to finish, with zero objections from the client.”

Alyssa Holland VP of Marketing Traditions Veterinary Centers, Fort Worth, Texas

“Brittney went live last night around 5:15 pm and pretty much NAILED this

*Not Final Cover

Take a

GG Gretchen’s Kitchen (My mom’s secret recipes)


Heavenly Hash


• 1 cup walnuts • 3 eggs • 1 pint whipped cream

• 1 cup sugar • 1 scant cup flour • 1 tsp baking powder • 1 cup dates

Directions 1. Heat oven to 375 F. 2. In a large bowl, combine sugar, flour, baking powder, dates, and walnuts. Mix in eggs until well beaten. 3. Pour in a shallow pan and bake for 15 minutes or until toothpick comes out clean. 4. Crumble hash and stir into 1 pint whipped cream.

Corner Post MINISTRY

If you would like to listen to Dave’s spiritual podcast, visit

“Repent, then, and turn to God, so that your sins may be wiped out, that times of refreshing may come from the Lord, and that he may send the Christ, who has been appointed for you — even Jesus.” Acts 3:19-20




TIME 17707 Madison Rd. Nampa, ID 83687 208-707-9807

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How to BAT a Thousand

5 Easy Ways to Reduce Your Business’s Carbon Footprint


‘Fearless Communication’ Works

5G Made Simple

So, What Is 5G? A New Horizon in Wireless Technology

HOW POWERFUL WILL IT BE? Consumers will notice the rise of 5G mostly with their smartphones. Apps and services that function using the internet will have fewer delays, faster loading times, more reliable internet access in remote locations, and more stable downloading and uploading capabilities. Experts predict that 5G will provide download speeds of up to 10,000 megabits per second, which is roughly 100 times faster than 4G. While it can take a 4G network upward of 15 seconds to download a simple 5-megabyte music file, a 5G network will be able to download an entire movie in less than two seconds. WHAT’S NEXT? These network updates are all about speed, but that doesn’t mean you should rush to switch your cellphone over to 5G. Many providers are still testing the service with select markets, and a full rollout of 5G isn’t expected until later this year. Check with your network provider about the options they currently offer and get ready to connect with the world like never before.

Few things change faster than the internet, and how we connect with the internet is constantly evolving. When it comes to wireless capabilities, fourth-generation (4G) networks have been the norm for 10 years. But 4G couldn’t meet demands forever, and there’s already talk of a fifth-generation (5G) network taking center stage. So, what makes 5G different from 4G, and how will it affect consumers and their internet-enabled devices? WHAT ARE THE BASICS? Simply put, 5G is the fifth generation of wireless technology that enables mobile devices like cellphones and stationary devices like desktop computers to send and receive data without being physically connected to a network via cables. As technology improves and more connection points are established around the globe, new network generations are “released” to represent significant advancements in speed and reach.


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