Brown-Forman Beverages (2006-2016)
Market Brand Manager (2007-2008) • Led the development and implementation of Casa Herradura brands national programs and initiatives in Georgia and North Carolina with key stakeholders including distributors, consumers, retail, media and influencers. • Leveraged brand strategy to build local marketing programs driving brand awareness, trial and fiscal volume goals for newly acquired Casa Herradura Tequila portfolio. • Conducted tequila tastings and brand education dinners increasing awareness and trial among target consumers. Regional Marketing Manager (2006-2007) • Identified and managed brand building opportunities to generate awareness and trial of Brown-Forman wine portfolio within the Southeast Region. • Developed regional marketing programs entrenched in brand objectives and strategies supporting the attainment of business goals. • Cultivated relationships with community organizations and influencers generating strategic opportunities for consumer engagement and trial opportunities.
Marketing Consultant (2003-2006) • Consulted with Fortune 500 companies and non-profit organizations to generate brand awareness and develop strategic marketing initiatives from inception to execution. Clients served: Nestle USA, Macy’s, Cracker Barrel
Philip Morris, U.S.A. (2001-2003) • Managed a $5MM marketing and advertising brand budget for Virginia Slims brand. Drove new product development of Chesterfield brand influencing decisions on pricing, packaging and sales collaborated on brand positioning, point-of-sale strategy and field sales Ketchum Public Relations Worldwide (1996-2000) • Developed and executed public relations campaigns that integrated with clients’ marketing strategies delivering brand awareness and growth for clients. Clients served: Nike, The Coca-Cola Company, Procter & Gamble, Hallmark Cards
CAREER HIGHLIGHTS • Developed first ever Jack Daniel’s African-American Lifestyle imagery and marketing strategy • Led partnership with NFL and Martell Cognac creating branded footprint in Mercedes Benz Stadium • Managed Jack Daniel’s Tennessee Honey consumer national brand launch building foundation for brand being named #1 New Spirit Brand of 2011 in volume and awareness
EDUCATION • MBA, Marketing - Clark Atlanta University • BA, Public Relations - Clark Atlanta University
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