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December 2021
Okay, maybe I didn’t quite achieve the legendary status of the late Paul Harvey. However, broadcasting has been, and still is, very good to me. From the backstage pass to life as a TV anchor to mastering my voice skills and phone skills as a radio talk show host, I have loved every minute of my time on-air. Not only that, but I have also learned from every minute of it. Today as a CEO and sales coach, it’s more important than ever that I have many different platforms and mediums through which to deliver my message (including this newsletter). I’ve been a guest on several podcasts over the years, and now I’m pleased to share with you that we are launching our very own show this month. It’s called “Five Star Phone Strategies,” and you can
LOOK, MOM, I STARTED A PODCAST!
subscribe on the usual channels, like Apple and Spotify. My hope is that you will tune in and enjoy. My simple goal for the podcast is to provide you with value each and every week. I won’t be holding back on sharing my time-tested secrets for mastering lead conversion, getting five-star calls, dealing with upset customers, making effective cold-calls — and even dealing with prank calls! You name it, all the phone calls we’ve made over the last 23 years of our business will be part of the program.
With this article, I am sharing some behind-the-scenes photos of our first recording session for the podcast. I hope you’ll not only tune in to the podcast but will also consider providing feedback on it as well. If I deliver on my pledge to make it genuinely valuable to you and your team, I hope that you’ll subscribe and give us a five-star review. If you’ve known me for very long, you’ve probably realized there are two things that I truly love: using the phone to achieve success and being on the air. “Five Star Phone Strategies” combines my two greatest loves, and it’s coming to your podcast channel this month.
pädˌkast
1. a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. When I was 15 years old, I landed my first job at a radio station. They referred to me back then as a disc jockey on KVNI radio. I was known affectionately as “DJ (David Jon) the DJ.” My parents felt proud, and I became pretty confident that I had all the makings to be the next Paul Harvey.
-Dave Tester
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SEE SALES GROW WITH 4 LEAD NURTURE MUST-DO’S IN 2022!
People want to do business with people they trust, and you can’t form a strong relationship after just one interaction. It takes time to build a connection with potential and current clients, and the more you put into these relationships, the more you will get out of them. When lead nurture is one of your top sales priorities, you land better sales, generate more customers, and create lasting partnerships that spawn referrals and more money spent.
If you’re ready to get started, don’t forget these four tips.
AUTOMATE: There’s no reason lead generation has to require extra work, even if it should be a top priority. Set up weekly or monthly email messages, newsletters, postcards, celebration cards, and coupons that directly put your information in your potential consumers’ hands. This constant drip ensures you are always communicating with your leads without much effort. BE CONSISTENT: Far too many businesses give up after three or four lead generation tactics because they “haven’t seen a response.” Nurture takes time! You wouldn’t expect a newborn to walk — why are you expecting your prospects to invest after such a short time? Commit to the long game, and you will gain the right customers who are excited to work with you! USE MULTIPLE TECHNIQUES: In today’s digital age, you may believe email is the best way to put your message at the forefront of your prospects’ minds, but that’s the wrong approach. Your prospects get hundreds of emails every day — what’s going to make yours so special? (It probably won’t be.) You also have to target them with direct mail, phone calls, and freebies. Hit them on multiple levels, allowing your business to stand out from the crowd.
TRACK: Once you make a sale, ask the customer what motivated them to buy from you. How did they hear about you? What platforms did they enjoy? This information can help you track what’s working and what isn’t, allowing you to invest properly in your lead generation campaign. Furthermore, track open rates, responses, and phone calls after you release a lead nurture message. This data is invaluable.
Lead nurturing should be a big component of your business in 2022. We promise the effort will pay off!
TESTER-
MONIALS Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.
“The authenticity and effect of making calls during the training was dramatic and impactful and showed the effectiveness of your script. You use a script, and it works! I was very impressed with that.” Harvey Blankfeld Owner The Blankfeld Group Las Vegas Realtors
“I had two conversations this week that I used lots of your strategies on. They ended up being really successful. I have learned a lot from you, and you are making a difference.” Representative Codi Galloway State of Idaho
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THINK BETTER WITH ADAM GRANT’S ‘THINK AGAIN’ A BETTER MINDSET FOR GROWTH
Think about the sting you feel when you are proven wrong. It hurts, doesn’t it?
fully know all of it. Being wrong is part of human nature, but as we gain more accessibility to information, we must be willing to do two things: rethink and unlearn. Grant challenges readers to stand in the discomfort of being wrong, celebrate that there is something new to learn, and challenge themselves to interact with those who propose a new way of thinking. By doing so, Grant asserts that we can speak and argue with conviction while actually engaging and listening to arguments as if we are wrong. This allows us to learn, engage, and grow. In “Think Again,” Grant asks readers to consider better ways to approach their steadfast beliefs. Readers will find amusement in Grant’s real-world examples of turning skeptics into believers within a variety of topics. And, through these examples, readers will discover new ways to listen so they can gain a greater understanding of the world around them.
But what if it didn’t have to? Better yet, what if it shouldn’t?
Regardless of our attempts at humility, humans’ egos have inflated, and we are all conditioned to believe that being wrong somehow equates to being a bad person. However, renowned author and psychologist Adam Grant challenges this notion in his New York Times bestseller, “Think Again: The Power of Knowing What You Don’t Know.” With today’s divisive climate, Grant argues that we hold our beliefs up like a badge, illuminating them so brightly that we become blind to other truths or realities. Far too often, our mindsets focus on what is black and white, rather than understanding the gray nuances found in between.
In “Think Again,” Grant’s third book, he argues that as rapidly as we get information in today’s digital world, we cannot be expected to
You can pick up your copy of “Think Again” and other books by Grant from an independent book retailer or by visiting Amazon.com.
We’re looking forward to connecting with you soon! Visit our website or call or email us today!
Email Us: TesterBroadcast@gmail.com Call Us:
Bite-Size Quiche GG Gretchen’s Kitchen (My Mom’s Secret Recipes)
208-707-9807 Learn More: GoDaveTester.com Office Locations: Boise, Idaho and Las Vegas, Nevada
Ingredients
Corner Post MINISTRY
If you would like to listen to Dave’s spiritual podcast, visit CornerPostMinistry.com.
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6 eggs
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1 can green chiles
4 cups cheese
Directions 1. Combine all ingredients. 2. Bake in a small muffin tin at 350 F until golden brown. 3. Serve and enjoy!
“Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.” Luke 6:38
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6700 N. Linder Rd., Ste. 156 #297 Meridian, ID 83646 208-707-9807 GoDaveTester.com
Subscribe to My New Podcast 1 3 3 2 4 CRYPTOCURRENCY — IS IT SAFE? An Overview of the Risks of Virtual Money When people hear the word 4 Steps to a Better Lead Nurture Campaign Embrace Being Wrong With Adam Grant’s Help Is Virtual Money a Safe Choice? Bite-Size Quiche
makes cryptocurrencies extremely difficult to tamper with, especially the biggest currencies like Bitcoin or Ether. Not all cryptocurrencies are “unhackable,” however. In 2018, hackers robbed Coincheck investors of nearly $534 million.
overall, risen to enormous highs over the past few years.
“cryptocurrency,” some may associate it with cybercriminals and unscrupulous activity. But is using cryptocurrency actually safe? Let’s take a look at several common concerns to answer that question.
IS CRYPTOCURRENCY SAFE TO INVEST IN?
As a newly created market, cryptocurrency is still fairly volatile in the eyes of financial experts. However, that doesn’t mean it’s a bad idea to invest or play the market. Just make sure to keep your cryptocurrency portfolio diversified, and don’t invest too deeply in one currency over another. Research the cryptocurrency exchange you plan to use. Never invest more than you’re willing to lose, and try to talk with experienced crypto investors to gain their tips and insights. By utilizing this knowledge, you can use crypto thoughtfully and safely, and you’ll have some insights to share when people ask you the same questions.
IS CRYPTOCURRENCY SECURE?
IS CRYPTOCURRENCY SAFE TO USE?
If you put your money into a bank insured by the Federal Deposit Insurance Corporation (FDIC), you know your money is safe (unless something extremely drastic happens to the economy). However, if you put your money into cryptocurrency, you might wonder if it’s secure or whether hackers can take it from you.
Currently, it’s perfectly legal to buy and sell with cryptocurrencies. In fact, if you use a crypto exchange like Gemini, many big-box
merchants have partnered to trade and sell their goods for cryptocurrencies like Bitcoin.
Luckily, the blockchain technology of cryptocurrency records every single
If you’re considering putting most of your funds into cryptocurrency to use like a checking account, however, it may not be the best decision. The market fluctuates dramatically, even if the values have,
transaction as timestamped “blocks” in a digital ledger. Additionally, every transaction requires a two-factor authentication process. It’s a complex, technical process, but it
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