to navigate, thanks to a refined menu and page struc- ture. We have a page for each of our services, a photo and video gallery, a page where customers can submit a Free Inspection Request and several others that custom- ers can explore to learn more about RoofCARE and how we operate. We’re also planning on continuing our expan- sion into West Texas. Setting up a branch that State is the next logical step.” The team at RoofCARE won’t be taking this big step without precedence. First, they’re planning to set up a satellite office in Southeast New Mexico. “We’ve been looking for the right opportunity to open a branch in that area for a while. Once we have an office and ware- house space there, that branch will act as the hub location for clients throughout Southeast NM and parts of West Texas. That will allow us to serve them more efficiently,” Zaina explains. While we’re on the growth note, RoofCARE has experi- enced a 58% growth rate since 2013. Quite simply, Zaina attributes their success to “Our people.” While he holds to the solid business model that he, Bunnell and Freer dreamed up and brought to life, he knows that “it is only as good as the employees that are executing it daily. From the very beginning, RoofCARE has been committed to hiring the best and brightest, delegating the workload
and measuring the results. Our standards are quite high, which actually results in slower, more manageable growth. We believe in our model, so we are always looking for top talent to join the team.” Zaina’s belief in the new guy is genuine. As the founding trio sat in hotel lobbies in the early days with Blackberry phones and work orders in hand, they were rookies. Their enrolment and subsequent rental of their first space in the WESST Enterprise Center in August 2009 was beyond integral. The WESST Incubation Program provided opera- tional support, business development consulting, training and other resources that help accelerate growth during the critical start-up phase. Since then, they’ve graduated from the WESST Program, opened a branch in Las Cruces, NM, and moved their corporate office and Albuquerque Branch to a space three times larger than before. They really do know why helping someone find their calling is so rewarding.
107 DECEMBER 2016 • SPOTLIGHT ON BUSINESS
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