By Katie Davis T he retail experience for customers is seeing the line between brick and mortar and eCommerce is fading fast. In today’s connected world, brands and retailers are challenged to find ways to connect and stay connected with omnichannel customers. Retailers develop omnichannel campaigns as tech savvy consumers increase their demand for an exceptional customer experience regardless of the retail channel they are using, and this is a trend that shows no signs of slowing down.
52
SPOTLIGHT ON BUSINESS • DECEMBER 2016
Made with FlippingBook HTML5