dabbling with snow bikes since he was in high school and completed his first designs in 2005-2006. He told me he always hated putting his dirt bike away in the winter. After eight years of tinkering, he met a group of guys when he was a student at the University of Idaho who helped him make his designs a reality. That combined passion was really the big takeoff for us. When Randy knew there were other passionate riders who wanted the bike experience in the winter there was no looking back for him,” Stevens explained. When we spoke, Stevens had recently returned from the AIMExpo (American International Motorcycle Expo) in Orlando, Florida. It’s not the first time he’s represented snow bikes at an expo. “Booth 2537 was a popular one, that’s for sure,” he laughed. “Snow bikes are still somewhat of a new arrival. The first major snow bike company only started in 2007 and we’ve only been officially on the scene since our incorporation in early 2015. So you can imagine that riders are curious.” “Basically the first company on the scene was 2Moto,” Stevens continued. “They introduced the first after-market conversion kits to the market. They recognized the same thing that riders like Randy had: dirt bikers want a snow- mobile conversion system that can take them into more versatile conditions, into trees, into tight areas. That’s kind of how this got its start. Experience mixed with imagina- tion. It’s a combo that’s clearly meeting a lot of demand, too, recreationally and commercially. Timbersled, another company that was just about first on the scene, has since been acquired by Polaris and that seems to be trend in the industry right now. Companies that already have their start in the snowmobile industry are supplementing their product lines. We feel we have a better foundation. It’s our passion for dirt biking that inspired our designs. Up until Moto Trax came along, snow bikes had never really been able to go on trails. They were using modified snow- mobile suspension and that made it inherently difficult to ride hard-pack conditions like a trail. Our technol- ogy has revolutionized the whole snow bike experience. Our snow bikes behave much more like a dirt bike and can handle the hard pack snow trail systems throughout North America. You’re going to get more ‘Moto’ out of the whole experience on one of our bikes.” The Moto Trax drive train is “drastically more efficient, which allows our kits to work well on 250 four strokes and 125 two strokes,” Stevens explained. “This means that more riders can experience snow bikes.” Fit kits are also available for Beta, Honda, Husqvarna, Kawasaki, Suzuki, Yamaha, and KTM bikes. Special orders can be made online or over the phone. With the trio of full snow bike conversion kits offered by Moto Trax, there is something for every kind of rider and every kind of snow.
“Companies that already have their start in the snowmobile industry are supplementing their product lines. We feel we have a better foundation. It’s our passion for dirt biking that inspired our designs.” The Trax Mountain snow bike kit mentioned above includes your choice of 129” or 137” track; front ski assembly (Ski and ForkSafe Ski Mount); Gold REGINA X-Ring Chain; custom-tuned mountain version of the Moto Trax Premium FOX IFP shock; 2.7 Gallon (10 Litre) Quick-fill standard gas can; and your choice of a foot or hand brake line. The Trax Motocross is “the fastest snow bike racer’s kit available, period,” according to Moto-Trax.com. It includes the same front ski assembly, Gold REGINA X-Ring Chain and your choice of foot or hand brake line. This kit, however, offers either a 120” or 129” track as well as the industry leading FOX RC2 MX full moto-tuned shock with reservoir and three way adjustment. The Trax Enduro “is the best all-around bike,” Stevens said. “It is a full feature, go anywhere, and ride what’s in front of you kind of kit.” What separates this kit from the
“It’s also a smart, strategic business decision.”
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SPOTLIGHT ON BUSINESS • DECEMBER 2016
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