SpotlightDecember2016

Tyler Ackerman Founder and CEO

Samantha Rougeux

experience they’ve ever had.”

As The RTA Store has grown from a fledgling company that totaled $110, 000 in sales in 2009 to an industry jug- gernaut that is on track to surpass $17 million in sales in 2016, so too has the TheRTAStore.com evolved. But, as with anything, the more it changes, the more it stays the same. “We’ve redesigned our website four times and our logo two times. We are actually in the process of another logo redesign,” Ackerman explains. “It’s impor- tant to adapt to trends and keep a fresh new look, but also maintain the same reliability that our customers have come to know and expect.”

“We haven’t and never will become complacent – we understand we’re a

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DECEMBER 2016 • SPOTLIGHT ON BUSINESS

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