Own our Success
Trends and Research
Scenario:
Cheryl joined the Sales and Marketing team as a Sales officer and now handles corporate accounts. With her annual and monthly target, Cheryl feels that there’s something to be done to push sales more. What can it be?
Action:
Looking at the segmentation and trends from the system, Cheryl takes extra time to study the numbers and to surf the internet on possible markets to explore. She then saw a potential group of young business owners and startups who can be possible clients. Cheryl suggested and showed the data to her boss and was glad to get the support in trying another new venture.
Key Learning: • We ideate and prototype; we embrace change by becoming the enablers of new trends. • Cheryl displayed strong drive to discover more lines of possible guests for thehotel. • Even though it adds more time and effort to search, Cheryl showed a selfless act and did her best in finding data and getting her superior’s support on a promising strategy that will help the revenue and occupancy of the property.
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