Elevate November 2016 | Air Serbia

DEJAN DESPOTOVIĆ

He conquered New York Word of Dejan spread while he was still a student of the Higher Textile-Technical School. It was at that time that he presented his first solo show. He conquered Belgrade, and then moved on to London, then New York. His greatest success to date is considered the moment when famous stylist Karl Templer chose his designs for the Italian edition of Vogue. Apart from that, one of the world’s biggest fashion platforms, “Refinery29”, included his han- dbag among their selection of the 10 best pieces seen on the streets of New York during Fashion Week. Dejan cu- rrently works in New York as a freelancer for two brands, while also developing his own collection - BLACK’D. He is a progressive designer who expresses himself thro- ugh two colours – black and white. Dejan is obsessed wi- th volume and details. He is said to have the power to create a new black every time. - The more familiar I get with the other side of fashion, and that is the business side, the more I strive to shape my work into wearable art – says Dejan. OSVOJIO JE NJUJORK Za Dejana se čulo još dok je bio student Više tekstil- no-tehničke škole. U to vreme prikazao je prvu samo- stalnu reviju. Osvojio je Beograd, a onda krenuo dalje – London, pa Njujork. Najvećim dosadašnjim uspehom smatra momenat kada je čuveni stilista Karl Templer oda- brao njegove modele za italijanski Vogue . Pored toga, Re - finery29 , jedna od najvećih modnih platformi na svetu, uvrstila je njegovu torbu u 10 najboljih komada viđenih na ulicama Njujorka za vreme Nedelje mode . Dejan trenutno radi u Njujorku kao frilenser za dva brenda, istovremeno razvija i svoj – BLACK’D. Progresivan je dizajner, izražava se kroz dve boje – crnu i belu, opsednut je volumenom i detaljima. Za njega kažu da ima moć da svaki put stvori novu crnu. – Što više upoznajem onu drugu stranu mode, a to je bi- znis, sve više težim da svoj rad oblikujem u nosivu umet- nost – kaže Dejan. Kada pričamo o srpskim dizajnerima, ne možemo da ne pomenemo Click . Dok je besneo rat u bivšoj Ju- goslaviji, Nenad Radujević, direktor ovog modnog studija, pravio je Beogradsku nedelju mode . To je bi- la jedina pista za mnoge domaće dizajnere. Ove go- dine Click slavi 25. rođendan, a Beogradska nedelja mode od 23. oktobra do 8. novembra obeležava 20 godina postojanja. JUBILEJ VEĆI OD JUBILEJA Jubilee bigger than a jubilee When we discuss Serbian designers, we cannot fa- il to mention “Click”. While war raged in the former Yugoslavia, Nenad Radujević, director of this fashion studio, created Belgrade Fashion Week. That was the only catwalk for many local designers. This year sees “Click” celebrate its 25 th birthday, while Belgrade Fas- hion Week will mark 20 years of its existence from 23 rd October to 8 th November.

Ove godine sestre Proković pokrenule su novu ekskluzivnu liniju JSPBLACK , koju će činiti mini-kolekcije unikatnih modela This year sees the Proković sisters launch their new exclusive JSPBLACK line, which will consist of a mini collection of unique models

SVETLANA I JELENA PROKOVIĆ

ONE SU SRPSKI BREND Mnogi će vam reći da su njihove krea- cije jedna od najlepših stvari koja se Sr- biji desila devedesetih. Već prvom re- vijom sestre Proković promenile su domaću modnu scenu. Napravile su pri- ču od kvalitetnih materijala, začinjenu rokenrol rifovima, kožom i originalnim asesoarom. – U modi je promena jedina konstan- ta – kaže Svetlana. – Inspiracija je ne- uhvatljiva, nepredvidiva i neočekiva- na. Pojavljuje se iznenada, naizgled ničim izazvana, a u stvari je sve vre- me u nama. Njihov brend JSP živi na relaciji Beo- grad–Ljubljana, a može se naći i u Ciri- hu, Beču, Čikagu, Melburnu… – Najdraža mi je rečenica koju sam pre dosta godina pročitala o nama na blo- gu Belgrade Flapper : „Sisters are doing it for ourselves – not to feminine not to punk, but just right!“

They are Serbia’s brand

Many will tell you that their creations are among the nicest things that emer- ged out of Serbia during the ‘90s. The Proković sisters changed the domestic fashion scene with their very first fas- hion show. They created a story out of high quality materials, spicy rock'n'roll riffs, leather and original accessories.. – In fashion change is the only constant – says Svetlana. – Inspiration is elusive, unpredictable and unexpected. It appe- ars suddenly, seemingly unprovoked, when in fact it is in us all the time. Their JSP brand lives between Belgrade and Ljubljana, but can also be found in Zurich, Vienna, Chicago, Melbourne... - The dearest sentence to me is one that I read many years ago about us on the Belgrade Flapper blog: The sisters are doing it for themselves - not too feminine, not too punk, but just right!

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