“Serbia Fashion Week” is a true international festival of fashion and design . From 7 th to 12 th November in Novi Sad, the public will see the most influential people from the local and global fashion world. Alongside Anna Fendi, new collections will be presented at Serbia Fashion Week by Zvonko Marković, Mladen Milivojević, Bata Spasojević, Marija Šabić et al. SERBIA FASHION WEEK do 12. novembra u Novom Sadu videti najuticajnije ljude iz domaćeg i svetskog modnog sveta. Pored Ane Fendi, Serbia Fashion Week će predstaviti nove kolekcije Zvonka Markovića, Mla- dena Milivojevića, Bate Spasojevi- ća, Marije Šabić… Srpska nedelje mode (Serbia Fas- hion Week) pravi je internacional- SRPSKA NEDELJA MODE ni festival mode i dizajna. Publika će od 7.
Anna was born in Rome, the second of five Fendi sisters, and is one of the most influential women in the fashion world. For decades she worked closely with Karl La- gerfeld and was development dire- ctor of all “Fendi” collections. Be- fore 16 years, the sisters sold the family firm to the LVMH Group, in the hope that this will secure a better future for their brand. Anna Fendi is 83 years old and is in good health, which is best shown throuht her new projects, but also the way she sits in an ar- mchair. She is perfectly styled and cultivated, with the perfect mood. She tell us that she has devoted herself entirely to the design of in- teriors, glass, ceramics and por- celain, wine... In mid-November she will be coming to Novi Sad to
Every market is interesting, especially if we are talking abo- ut a country where a good sen- se of beauty exists. I have already seen many beautiful restaurants and clubs where my wines could fit perfectly. How do you view today’s interpretation of fashion? My sisters, Karl Lagerfeld and I have worked for years in a labo- ratory of ideas and innovations, constantly exploring our grea- test strengths. Fashion has always been a mirror of society and its de- velopment. Barocco is a new trend, as a symbol of opulence, and that is a logical response to a diffi- cult economic and social situati- on. This general assumption can be applied to any creative activi- ty. For example, wine and fashion
attend Serbia Fashion Week, where she will promote all of her new products. What currently inspires you? Since my sisters and I sold the fami- ly company, I realised that I finally have the time to pursue my own interests. Sin- ce I was little I have fantasised about be- ing an interior desi-
share the same ma- trix: taste, methodo- logy, elegance and passion – four things that are the definiti- on of success. Could you reveal to us a small part of the atmosphere in your company? How is that magic under the Fendi name cre- ated? My mother used to say to us: “you are
Moda je oduvek bila ogledalo
društva i njegovog razvoja
Fashion has always been a mirror of society and its development
gner. I am very happy and proud when I see my wines and creations in the most beautiful restaurants and shops worldwide. Rome has been, and remains, my greatest in- spiration. Every detail in this ama- zing city motivates me to translate new ideas into something elegant and modern. about getting to know Novi Sad and Belgrade, their vibrant life and beautiful edifices. I am also very curious to try the famous rasp- berries and plums, and to surren- der myself to the courteous and hospitable people! Does your arrival in Belgrade actually mean that our mar- ket has become interesting to you? Is this your first time in Serbia? Yes and I am really excited
like the fingers of a hand, different but complementary”. Each of us has our own specific role in the fa- mily company, but when we have to make any kind of decision we always sit together around the ta- ble and discuss it. What kind of wardrobe makes you feel powerful? My favourite colours are black, white and grey. I feel equally ele- gant in a simple dress as I do in an evening gown. It’s not a dress that makes your style, but rather you. What are, in your opinion, the timeless rules of fashion? Be a protagonist without exa- ggeration. Use accessories as your signature. A black dress with the right bag or jewellery can look di- vine. Select the right dress for the right occasion. An elegant woman is always wise.
Ana je trenutno potpuno posvećena dizajnu stakla, keramike, porcelana... At the moment, Anna has devoted herself entirely to the design of glass, ceramics, porcelain...
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