It’s an Influencer’s World Should You Advertise in It?
influencer’s social media page is likely the first place anyone will ever hear of your brand. If your company isn’t doing any social media marketing or SEO to increase awareness or traffic to your site, people likely won’t just come across it on their own. What they will come across, however, are posts made by their favorite online personality, because they follow them for their own enjoyment. Clay says this idea that an influencer’s profile can be the genesis for your brand’s awareness has become even more critical as sites like Instagram introduce new one- click checkout processes, where consumers can press a button and make a purchase. Essentially, it reduces your sales funnel to two steps: awareness and purchase. And influencer marketing is a lot like an SEO strategy because it keeps your brand in front of your target audience. But instead of using keywords to rank your site, you use an influencer to place your business in front of thousands of people ready to buy. Influencer marketing also capitalizes on relationship marketing by utilizing the person so many consumers rely on for advice. Part of the reason people follow
If you have a social media account, you’ve probably seen the same few faces on these online platforms: people with tons of followers who do virtually anything they ask simply because they like them. These people are influencers, and in the last few years, their role has shifted from posting personal images and videos to becoming one of the biggest assets of digital marketing. The use of influencers in promoting a brand is called “influencer marketing,” and its primary goal is to target the influencer’s fans by promoting a product or service to the influencer for a price. This tactic is incredibly effective because an influencer’s fans trust them like they would a friend. In fact, 66% of online users report they trust the opinions of other consumers they see online, according to Nielsen.
So, the question begs to be asked: Should you try it?
Rachel Clay, the head of social media marketing at Matter Of Form, says the answer to that question is a resounding “YES!” Clay is so adamant all businesses can benefit from influencer marketing because, for many people, an
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