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In these hotels, you won’t find a fixed formula. In each hotel, you’ll discover a different concept: a historic building that has become a cool Instagram backdrop,, a rooftop with a cocktail bar that feels like a secret club, or a chef’s restaurant that serves up an artistic experience on a plate. What they all have in common is a colorful, intimate, and contemporary vibe. They speak directly to those who understand that vacations have changed with time, and to anyone looking for a short break from the routine in hotels with both beauty and character. So what awaits you in this colorful collection? Join us on a journey between exciting Tel Aviv and the eternally beautiful Jerusalem, through seven hotels, each telling a different story in its own unique hue. Bazaar The Whole Beauty of Jaffa Bazaar, the new boutique hotel that opened in summer 2025, lets you experience Jaffa at its most authentic. The historic building, located on Jerusalem Boulevard, has undergone a magnificent preservation process and become a colorful gallery that reflects the vibrant life of the area in general, and the flea market in particular. The designed rooms combine warmth with local art, and the rooftop offers an unparalleled view of the sea and Old Jaffa. On the entrance floor, a new French love awaits you named Palette—a Parisian bistro with a Jaffa soul. In the morning, it’s coffee and a croissant; at noon, wine and a baguette; and in the evening, cocktails and music. This is Jaffa in full vibrant multicultural color, just a stone’s throw from the light rail, the Gesher Theater, and the best restaurants and cafes in the Noga complex and the flea market, which keeps bustling after dark.
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