... continued from Cover
Eliminate: Be honest with yourself. Ideas, systems, processes, and other components of your company that no longer suit its growth need to be cut out. Remove these immediately and focus on the next two actions for the pieces you don’t eliminate. Automate: There are software programs that can do a lot of work for you, but you may not be using these programs as effectively as you could be. In what ways could you improve your use of your CRM or marketing management tool? Furthermore, look at your systems as a whole. What steps in the process could be condensed or eliminated? Is there an easier way to do something? (Pro Tip: Use the third and final action on this list to discover which systems are no longer serving your business.) Delegate: Stop doing it all. Find employees who can manage some of the many, many tasks on your list. For example, you don’t have to craft social media posts, blog posts, or other marketing campaigns. Instead, hire or recruit someone to manage that for you and utilize your skills somewhere else. Working ON your business is a powerful method that has created many successful entrepreneurs. Don’t forget this vital piece of advice as we transition into our post-pandemic world.
When you’re focused on your business, you’re poised to grow. That old saying, “Work ON your business, not IN your business,” is the best-kept secret to success that most early entrepreneurs need hard lessons to learn, and it’s often a tried-and-true method of successful longtime business owners. But the pandemic changed everything. Business owners were forced to get in the trenches and once again do the work they normally hire employees to do. Because of the unprecedented nature of 2020, more business owners found themselves working in their business rather than on it. It’s difficult to climb out of a rut, but you won’t be sustainable if you are having to process orders, solve client issues, or make service calls on a regular basis. You have to trust your employees to stabilize the foundation of your business so you can work on progressively elevating it. I recently read an article by Dennis Hammer, who highlighted this idea in three easily digestible steps for Medium in his article “Work On Your Business, Not In It.” As Hammer explains, you have to figure out how to eliminate, automate, and delegate so your focus is on your business growth, not the monotony of tasks you have hired your employees to do.
The Super Benefits of Yoga
you practice during yoga can help lower your heart rate and shift your nervous system into a more relaxed state. It also promotes better sleep and increased focus,” Hochart writes. Multiple studies agree: Yoga can significantly decrease the secretion of cortisol, the primary stress hormone. In one study, 64 women with post-traumatic stress disorder (PTSD) participated in a 10-week program, performing yoga at least once a week. By the end of the 10 weeks, 52% of participants no longer met the criteria for PTSD at all. As with starting any new hobby or regular exercise, it may help to set clear goals for yourself. By doing yoga regularly, there are several physical improvements you can look forward to, such as: • Improved range of motion or ease of movement • A reduction in pain, discomfort, or other symptoms • An increase in physical strength and endurance • Less weight fluctuation • Changes in the way your clothes fit • Better-quality sleeping habits and increased or stabilized energy levels
June 21 is International Yoga Day, which makes it a great time of year to talk about the unique benefits of yoga — the “superfood” of fitness. As a mixture of exercise and mindfulness, yoga is not only challenging but also has myriad health benefits. Many people assume yoga is mainly useful for increasing your flexibility. However, it’s also excellent for further developing your strength, mobility, and balance. These can be key benefits for living a healthier lifestyle, whether you’re an athlete or concerned about aging. Kaitlyn Hochart, a yoga instructor from San Diego, California, writes on Healthline, “During yoga, your body goes through a full range and variety of motion that can counteract aches and pains associated with tension or poor postural habits.” Yoga can help you become more aware of these habits, “[allowing] you to fix these imbalances and improve overall athleticism.” Many forms of exercise are useful against depression and cardiovascular disease, but in yoga’s case, you don’t have to break a sweat to start benefiting from its stress-relieving properties. “The breathing exercises
One of the best qualities of yoga is that you can be of any age or fitness level. So, pull up a YouTube video, find a soft surface, and give it a try!
2 • swbwlawfirm.com
Made with FlippingBook - Online catalogs