BESPOKE PACKAGING SOLUTIONS
At Colpac, bespoke packaging is our speciality. We recognise that packaging provides the first impression that your product has with your customers, and it is key to representing and communicating your brand message. Bespoke packaging is about much more than just the print. It is about getting the right pack to preserve and protect your product, so that it reaches the consumer in the ideal condition, whether that be chilled, hot or to be reheated at home.
Communication is key to the bespoke process; we take the time to understand your projects and advise on the best solution for you. Our expert product and graphic design teams are on hand, alongside our purchasing team, to advise you on the best
formats and materials to package your product. We continually innovate to select materials and manufacturing processes that keep you ahead of the curve and create the on-shelf impact that your brand deserves. Recent projects include the extension of our Modified Atmosphere Packaging capability (page 100), our development of triangular trays (page 58), and our bespoke print projects see case study below.
KONGEPARKEN - ISLABBEN Kongeparken, a large theme park in Norway, was seeking a bespoke packaging solution to hold ice cream from its Islabben (ice cream laboratory). The ice cream was made in collaboration with ice cream producer and supplier Hennig-Olsen.
The key requirements for the ice cream tray were centred around stability and easy of handling. Colpac selected a rigid, stable board that could take the weight of six ice cream pots, containing one scoop each, without bowing or flexing. The solution was designed in a unique, easy to hold shape and to work with an additional carry handle as part of future product development with Kongeparken. Keeping the ice cream pots secure was also important. The cut-out sizing was tested and optimised to make sure that the pots were secured firmly enough to remain in the tray, but not so tightly that they were difficult for the consumer to remove. The customer requested a high-quality tray to reflect the premium standard of the ice cream product from the supplier. The combination of superior materials, expert manufacturing and sturdy construction reflected this. Custom print was also added to showcase Kongeparken’s branding of Islabben and its supplier Hennig-Olsen.
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Tel: +44 (0)1525 712 261 • sales@colpacpackaging.com • www.colpacpackaging.com
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