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Growing Your Business the Smart Way! INSIDE THIS ISSUE 1
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Welcome Justin, Sarah, and Samantha
Show Us Some Love
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The Story Behind the Long Island Business Forum
Around the Firm
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Grow Your Business Through Referrals With a Dose of ‘No B.S.’
GROWTH THROUGH REFERRALS
Book Review: ‘No B.S. Guide to Maximum Referrals & Customer Retention’
Growing your company is expensive. Many businesses spend way too much in an attempt to acquire new customers but skip right over referral and retention campaigns. They want to market to a segment they’ve previously had zero contact with. This practice isn’t just costly; depending on your goals and where you are as a business, it can be a huge mistake. But it’s a mistake you can avoid — and Dan S. Kennedy and Shaun Buck are here to help. This is exactly why they co-authored the “No B.S. Guide to Maximum Referrals & Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits.” They wanted to share their insight with other small-business owners and entrepreneurs who are struggling to grow and spending way too much money in the process. The title of Dan and Shaun’s book may be a mouthful, but it tells you exactly what you’ll find in its pages. You’ll find a no-B.S. plan to secure new customers and maximize profits. The operating word here is plan. This book will not do the heavy lifting for you, but it will lay down the foundation you need to focus on your overall goal: growth.
You want to grow your business and acquire new customers. On paper, it’s a straightforward goal, but it’s one that requires a lot of work and planning. This is where Dan and Shaun, along with a bevy of other business professionals, come in. They have answers and advice, and with a track record of success in the realm of referrals and customer retention, it’s advice that holds serious weight. Dan shares his No. 1 strategy for retention. Shaun breaks down the secret to maximizing referrals, and there’s not just one secret. There are many. After all, not everything is going to work for everyone’s business. You can take their ideas right out of their guide and see what works. This doesn’t mean you’re going to find success on the first try. That’s the road to growth. You learn, you find what works — and what doesn’t — and you adapt. The “No B.S. Guide to Maximum Referrals & Customer Retention” is not a one-stop shop for growing your business. It is a stellar resource. It’s an accessible starting point to learn more about referral marketing, and it’s a look inside the heads of professional marketers who have been around the block a time or two.
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