Middleton: Why NOISE


DESTINATIONS: THEY’RE IN OUR DNA. This March 13, NOISE will celebrate 34 years as a brand activation agency of national (and even international) status in the hospitality industry. And it all started with 2 clients: the Greater Milwaukee Convention & Visitors Bureau, and a 300-room hotel near Milwaukee’s General Mitchell International Airport. So destinations, travel, tourism — they’re ingrained in our DNA.

EXPERIENCE AND EXPERTISE: IN PEOPLE AND IN PLACES. As founder, John Sprecher has long recognized the high value of staffing NOISE with persons who’ve been there and done that on the destination, travel and tourism side. Perhaps that’s why an amazing 6 former clients and industry associates have transitioned their careers to NOISE — VCB DMO Executive Directors, VCB Marketing Directors, Directors of Advertising and Directors of Promotion for State DMOs. Plus, we’ve worked with 8 Wisconsin destinations — including once upon a time a long time ago, Middleton (when we were known as Sprecher Bertalot & Company)!

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