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MAY 2020
HOW GREAT STORIES STICK WITH US A STORY TO TELL S ome of the first stories I remember loving when I was a kid are “Where the Wild Things Are” by Maurice Sendak and Rudyard Kipling’s “The Jungle Book.” These are both stories about young boys going on adventures in wild places, so it’s no surprise that
I enjoyed them so much. Something I really liked about both “Where the Wild Things Are” and “The Jungle Book” is that they were a little scary. It felt like an acknowledgment of the scariness that comes with being a kid. That resonated with me. As a kid, the world is big, and emotions are big. Stories that were able to capture these emotions honestly tended to stick with me.
A great story makes us feel something because it tells something true. Stories can convince someone to join our cause or teach lessons by
revealing some kernel of truth. Even if a story is about space battles, superheroes, or a boy raised by wolves, when the underlying message holds some truth about our world, we connect with it. That’s the difference between a great story and a forgettable one. If a story doesn’t make us feel anything, that’s because there was no truth to it. As human beings, our lives are filled with stories. We tell stories to our friends about the wild things that happened at work, we take in stories from the news about what’s going on in the world, and we even have
As human beings, our lives are filled with stories.
ability to tell this story to the judge and jury. That’s why I work hard to make sure people feel something when I tell my clients’ stories. When the judge or jury feel something during the story, they are able to connect to my client as a fellow human being and start to understand what they’ve gone through.
Sharing stories is as important as hearing them. It’s really cool to be able to tell the stories I loved in childhood to my own kids. Before I started reading “Where the Wild Things Are” or “The Jungle Book” to Finn and Harlow, I really couldn’t have told you exactly what happened in those books. But even when I couldn’t clearly remember the plot, I remembered how those
the stories we tell ourselves about who we are. It’s by listening to and telling stories that we understand each other and the world around us. By listening to someone's stories, you learn about them on a deep level. That’s why storytelling is so important as a trial lawyer. Attorneys have a unique opportunity to tell their clients’ stories. When someone comes to me looking for help, I get to hear their story. It’s my job to understand what this person is going through and to tell their story during the trial. The outcome of my client’s case relies on my
stories made me feel. That’s the power of a great story, whether it’s told in a children’s book or in a courtroom. Great stories stick with us for the rest of our lives. –Case Barnett
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GROWING YOUR BUSINESS? CHANGE THE LIGHTBULBS
How Small Savings Can Make a Huge Difference
Sometimes, a little change can go a long way. Walmart illustrated this perfectly when the megachain decided to switch to using more energy- efficient lightbulbs and cheaper floor wax. Those two simple substitutions have cut the company’s annual costs by $220 million. Of course, with thousands of stores nationwide, even the smallest savings will have a multiplying effect for a corporation like Walmart, but this lesson can still be applied by small-business owners looking to grow. As a business owner, it can be tempting to lose yourself in the big picture. Milestones like helping more clients, launching new marketing campaigns, and opening another location are the exciting investments that really get a CEO’s blood pumping. But beneath each of these major decisions, there are many minute changes that could save your company time and money. What standard operating procedure (SOP) needs to be made more efficient before you bring on a larger client load? Which social media site will give you the most bang for your marketing buck? How much more will you be spending on toilet paper with two locations? It’s tempting to overlook the minor details, but tackling these inefficiencies could save you more than you expect. If you aren’t one to pore over every expense report and crunch the numbers, you’re not alone. The good news is that most likely, there are members of your team with the perspective and knowledge to help you
out. This is especially true when it comes to day-to-day operations. Employees are great at noticing redundancies in SOP, underutilized spaces in the office, and other areas where money may be wasted. Empowering your team to speak up when they notice these money- saving opportunities can do wonders for your bottom line. Saving a few hundred dollars per year on things like lighting and floor wax may not sound impressive, but that’s money you can put toward improving your employee retention, customer experiences, and marketing effectiveness. In today's competitive market, even the smallest changes can give you a vital edge.
OUR CLIENTS SAY IT BEST
“I was referred to Case by a very good friend who told me he is an amazing attorney. Needing legal advice is not always comfortable, and yet, after speaking with Case Barnett, I have changed my mind. He is such a kind person, you forget you are speaking to him about an unfortunate situation because he makes you feel so much at ease. He is professional and very informative. Case and his team are so responsive to phone calls and emails. Case has even given his cellphone number for after-office hours if needed. I can’t say enough about Case Barnett Law. They always have your best interest at heart and are honest and trustworthy. As a business owner, employee, family member, and/or friend, it’s important to know there is a knowledgeable professional to assist you with the much confusing law! I am so grateful to have Case Barnett Law in my court! I would recommend Case to everyone I know!” –Sheri B.
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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Many entrepreneurs dream of catching lightning in a bottle — of harnessing new, powerful ideas that will propel their business to the cutting edge. Whether they call it disruption, innovation, or genius, many business books focus on the “lightning” side of the equation. But those flashes of brilliance mean nothing without a bottle to capture them in. According to author and physicist Safi Bahcall, if you want to turn momentary inspiration into tangible success, you need structure. Bahcall explores this idea in his book, “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.” He examines many successful innovations that were originally deemed “crazy” or “doomed to fail,” including the breakout success of the James Bond movies and how Lipitor With ‘Loonshots’ ACHIEVE INNOVATIONAL SUCCESS became a pharmaceutical blockbuster. What these phenomena have in common is that they were supported and made possible by a positive work environment structured to nurture ideas that were “just crazy enough to work.” However, success stories aren’t the only focus of “Loonshots.” The book also examines companies that paved the way as innovators, only to stifle change and lose momentum. Bahcall puts Pan American World Airways (Pan Am), Polaroid, and other titans that let the lightning out of the bottle under the microscope to show readers where the companies’ organizational structures went wrong. To Bahcall, the way business owners organize their team is the same as how temperature shapes water. You can be cold toward new ideas, which freezes progress and makes your company too brittle in the face of change, or you can be warm and let your team’s ideas flow in exciting new directions. Drawing on his experience as both a physicist and the co-founder of a biotechnology company, Bahcall is able to make his case in entertaining, down-to-earth prose. Beyond being a good read, “Loonshots” addresses an often overlooked factor in the ways innovative companies succeed at redefining their industry, making it a great addition to any entrepreneur's library.
STICKY AND SWEET PORK ‘RIBS’
Inspired by Bon Appétit
Whether you’re celebrating your mom or those who gave the ultimate sacrifice for our country, there’s no better recipe to grill up than these delectable country-style pork ribs.
Ingredients
• • • • • • • • • • • •
2 heads garlic, cloves separated
3 thumbs ginger, chopped
1 cup hoisin sauce 3/4 cup fish sauce 2/3 cup honey 2/3 cup rice wine 1/2 cup chili oil 1/3 cup oyster sauce
1/3 cup toasted sesame oil
5 lbs boneless pork shoulder, flattened
3/4 cup brown sugar
1 tbsp molasses
Directions
1. In a blender, purée garlic, ginger, hoisin sauce, fish sauce, honey, rice wine, chili oil, oyster sauce, and toasted sesame oil until smooth. 2. Reserve and chill 1 1/2 cups for later use. 3. In a bag, add the remaining mixture and pork shoulder. Marinate for at least 8 hours. 4. Using a convection plate on the grill, cook pork until the thickest part reaches an internal temperature of 140–145 F. 5. In a large saucepan, simmer brown sugar, molasses, and reserved marinade for 6–8 minutes. 6. Baste the pork with the brown sugar glaze for 2 minutes before serving.
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INSIDE THIS ISSUE: Page 1 What Makes a Great Story? Page 2 The Money-Saving Methods Most Entrepreneurs Overlook
Our Clients Say It Best
Page 3 How Crazy Ideas Become Innovations
Sticky and Sweet Pork ‘Ribs’
Page 4 What About My Case?
WE’RE STILL HERE! How CBL Is Handling COVID-19 Over the last several weeks, businesses across all industries have had to adapt in order to continue serving their clients while protecting their staff during the COVID-19 pandemic. Though we never could have predicted that we would find ourselves in this position, some of the systems we were already utilizing at Case Barnett Law allowed for a smoother transition to working remotely. We had the entire team set up to work remotely by the first week of March, before any stay-at- home orders were mandated. Even before the quarantine, CBL was a paperless firm. Our secure, cloud-based case management and document management systems allow our staff to efficiently access case documents and collaborate on the HitList anytime, anywhere. During this time, we are also leveraging new partnerships with paperless records retrieval services, which allow us to gather clients’ important medical documents and tell their stories more efficiently and compellingly than ever. Of course, access to documents is only one of the challenges we all face at this time.
in order to help flatten the curve and keep everyone safe? Let’s just say that we’re very thankful that we live in the year 2020. Remote client meetings via Zoom or RingCentral teleconferencing have enabled us to stay connected and get face time with clients even as we are physically separated. These technologies have also allowed us to aggressively schedule remote depositions and mediations via Zoom or other remote teleconferencing technology. We’re able to keep pushing cases forward, even while the courts have postponed hearings and trial dates. Our aggressive approach to pushing cases forward has been paying off. In the first two weeks of March, we settled two cases for the policy limit. Your case has not been forgotten. Things are difficult right now, but the team here at CBL is doing everything in our power to make sure our clients are taken care of. We hope that you and your family are able to stay safe and healthy.
In addition to the health crisis, we also face a judicial crisis. How can attorneys meet with their clients when we are expected to stay home
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