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T hankfully, we were able to catch up with Natalie while she was getting a little downtime between writing some new material and getting ready for LOVIET to head back out on the road for a busy summer of touring. Spotlight on Business: Tell us a little about yourself off the stage. Who is Natalie Lynn? LOVIET: I was born and raised in Shelburne, Nova Scotia. After graduating from high school, I moved to Halifax and studied recording and music arts at Nova Scotia Community College while immersing myself in the city’s music scene. My partner and drummer, Ryan Perry, and I have been performing together in a band for the better part of 10 years now. We’re both from Shelburne, so we enjoy being there to see our family and the lovely beaches as often as we can.
My dream duets would be with Lana Del Rey, Courtney Love, or Sheryl Crow. ”
LOVIET: It’s hard not to be working on music or music-related things around the clock as an independent artist, but it works for me because I love to create things. If not music, then I am working on videos or graphics, all the stuff that goes along with it, or printing my own merch. But for real downtime, you can probably find me lounging around, drinking wine with friends, or hanging at the beach - sometimes all together, especially when I am back in Nova Scotia. I’ve recently begun designing a mini brand of clothing under the LOVIET Brand that I’m also very passionate about. Spotlight on Business: Tell us a little bit about the LOVIET clothing brand, Star Treatment Apparel Retailers. What does the brand represent, and why is it so important to you? LOVIET: I created the “brand” that is also my merch store as an outlet to be more creative and to bring my fans a little further into my world. I have always envisioned this kind of messy, underground, but cool
Spotlight on Business: What do you like to do in your spare time when you are not writing music or on stage?
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