HOZIER ALANIS
MORISSETTE
Spotlight on Business: What would you say has been the biggest lesson you have learned during this artistic journey? LOVIET: Be yourself! Trust yourself! A lot of times, people can make you question who you are or who you are supposed to be in this industry. Get to know yourself and what you want. That’ll help you make the best choices for you and your music as an artist. I think your real fans will resonate with that the most. It always surprises me when I release something that maybe I felt was the most self-serving, something I needed to say or get off my chest, but that ends up resonating the strongest with fans. Do what is right for you and the music that you want to put out, and the rest will take care of itself. Spotlight on Business: Have you ever contemplated throwing in the towel? If so, what made you want to keep moving forward? LOVIET: I think it’s probably healthy and natural to have those feelings when you love something so much or it takes so much work, but all that matters is what you do. Just keep moving forward; there isn’t really another option for me. I had a big moment when I was writing for my record ‘The Nighttime Is All In the Timing’. I was in Toronto all winter by myself. I couldn’t shake the feeling that I had let everyone down. I had so many different voices around me all my life, especially when I was starting out, and I think I stopped listening to my own for a bit. I had to come to a place where I had kind of accepted what it would be like to give up or, if everything I had worked so hard for disappeared, what I’d do. The answer was simple: I wouldn’t do anything differently, and I would still wake up the next day and do this all over again. Sometimes, I think it’s healthy to kind of let go and give yourself a release from the day- to-day pressure of being an independent artist. Free up that space, and you’ll end up making something special from it.
a small town, especially at that time when social media didn’t exist like it does today. I always wanted to play on bigger stages and that I would go wherever my music led me, and I still feel that way today. Moving to Toronto was a big part of my plan because it is Canada’s music hub. I met my manager, who was a booking agent in Toronto at the time, while I was still in Nova Scotia, and he helped me set up a run of tour dates through Ontario in 2018. I got to see first-hand that there were a lot of markets I had yet to hit and many professional opportunities in Toronto. Nova Scotia Music Week and NSCC also helped me build a solid foundation and make some connections before making the move, which was a help. Spotlight on Business: You have been very busy touring and performing on the main stage at big venues all over the world. How has this helped you as an artist? LOVIET: My whole goal right now when I’m performing on tours and at festivals is to get the experience and reach as many new and existing fans as possible. It’s a daily grind, spending the majority of the traveling in the car or running through airports with all your gear on your back, driving for hours straight, and working under tight budgets, but it is all worth it. Regardless of the venue, we just go into everything with no expectations and do what we do. We’ve been making new fans at each stop, and seeing the reactions from each new audience shows us that we belong on these stages and can hold our own. Spotlight on Business: Tell us about the first time you ever heard one of your songs on the radio. What ran through your mind? LOVIET: I can remember the first time hearing my songs on the radio and how cool it felt. Growing up, I’d tune into the East Coast Countdown every Sunday and hear local East Coast icons like Wintersleep, Matt Mays + El Torpedo, and Inflight Safety, so it’s cool to hear our songs beside our hero’s.
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I always wanted to play on bigger stages and that I would go wherever my music led me, and I still feel that way today. ”
32 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 25 ISSUE 2
INDUSTRY • SPOTLIGHT ON BUSINESS MAGAZINE 33
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