Spotlight on Business: You just mentioned some of the difficulties that you went through while writing ‘The Nighttime Is All In The Timing,’ so how did you feel when this project won Music Nova Scotia 2024 Rock Recording of the Year? LOVIET: It was a huge honour. I still don’t really know how to process it, to be honest, but at the end of the day, feeling that support and recognition will always be huge for me, especially in the rock category as that genre is my genre and feels great to be there despite the turbulent past. Spotlight on Business: What advice do you have for young artist looking to getting into the music industry? LOVIET: I started recording when I was young and had my first couple of studio experiences when I was 14 or 15. One of the reasons I went to school for recording was because I was so naive during my early experiences, and I wanted to be able to protect my own music and know how to communicate in a studio setting. Looking back, I think it’s been an important life lesson for me to know how to communicate whatever it is that I’m trying to say, especially from a creative standpoint with all the people in and out of the process. I think, again, it all comes back to knowing yourself and trusting your own gut and instincts. I’m still learning how to do this and getting better at it now than it has before. It’s hard to say, ‘no thank you,’ when help is being offered or you’re in a vulnerable space as a new artist, but sometimes it’s better to
LOVIET: My dream duets would be with Lana Del Rey, Courtney Love, or Sheryl Crow. I feel like all three of these amazing women are the most iconic artists, performers, producers, and songwriters. All very different in their own ways from one another, but they have all influenced me greatly. Spotlight on Business: Where can music fans find your music and upcoming shows? LOVIET: They can visit my website at www.loviet.com or follow me on any of my socials at lovietmusic to learn more about me and my upcoming shows. LOVIET is back in the Maritimes for a couple of shows in 2025. On Thursday, May 8th, Natalie and the band will be heading to the Rock to perform at the 2025 East Coast Music Awards in St. John’s, Newfoundland. Then, the band returns from its tour in Ontario to take the stage Saturday night at this year’s Jubilee in New Glasgow, Nova Scotia, on August 2nd. We recommend that you do yourself a favour and get out and see a LOVIET live show. Natalie and the band are following the same trajectories as bands like The Beaches, with greater industry exposure and touring bigger venues, so getting to see LOVIET in a smaller venue is an experience that you may soon not have the opportunity to get, so get your tickets now. You can thank us later!
let your process guide you and let the music will speak for itself. Stay true to yourself as a person and as an artist, and despite it being a tough business, feelings are signals, and they tell you what you need to know. It’s okay to be sensitive about your work. Spotlight on Business: Do you prefer performing live or recording? Why? LOVIET: I think I’m a live artist first and that my strengths are in my live show. When performing, it’s your stage, and you get to make it whatever you want. When recording, I always felt like I was walking onto somebody else’s stage and expectations. I’m learning to understand more of how to own both stages by producing my own music and finding like-minded collaborators and producers to work with, but I work hard to find that connection between them both. Nothing’s been more challenging for me coming up than when people say things like, “The live show is way better than the record” or that they prefer one over the other. My recent releases are bridging more of that gap between the studio and live on-stage versions. It sometimes feels like a different version of myself when I get on stage versus in the studio, but I think those two artists are now working together more on both platforms.
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Spotlight on Business: If you had the chance to do a duet with another artist, who would it be and why?
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INDUSTRY • SPOTLIGHT ON BUSINESS MAGAZINE 35
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