Spotlight_Vol 25_Issue_2

Clean, beautiful and welcoming, but not overdone. We wanted it to feel like an extension of the land, not something imposed on it. ”

and welcoming, but not overdone. We wanted it to feel like an extension of the land, not something imposed on it.” Tanya and her partners are all design lovers. That influence shows. Every element of All Points East campground feels considered yet rustic and natural at the same time, including the soon to be available upcoming glamping units. “We didn’t want it to be just functional. We wanted it to be beautiful. Beauty matters,” she says. “It changes how people feel when they arrive, when they cook a meal, when they look around.” But it’s not about being fancy. It’s about creating an experience that feels elevated and intentional, even in the wilderness. None of the partners had run a campground before, and they quickly learned that operations, design, and guest experience are different challenges when you’re in a remote location. “We learned a ton on

the fly,” Tanya admits. “You figure out what works, what doesn’t, and you stay flexible.” That learning curve hasn’t stopped them from dreaming bigger. Each season, they tweak, build, and refine. “We’re always thinking: How can we improve this? How can we make it even more welcoming, even more aligned with our values?” While the setting may feel remote, the connection to the community is strong. Tanya emphasizes how supportive the local people have been - from offering help during early renovations to recommending the campground to friends and family. “There’s a generosity here,” she says. “People want to see us do well. We try to return that by supporting local makers, sourcing locally, and being good neighbours.” The on-site shop carries goods from local artisans, including family members (one of

Tanya’s sisters is a textile artist) and friends (one of their seasonal guests is a potter). They highlight regional attractions and partner with local businesses when they can. “We don’t want to just exist here - we want to be part of the fabric.” The team isn’t done yet. They’re expanding their offerings, adding more spaces for guests, and thinking about off-season possibilities. “There’s so much more we want to do,”Tanya says.“But we also want to grow in a way that feels right. We’re not in a rush. We want to protect what makes this place special.” For others dreaming about starting a business in a rural place, Tanya has some real talk.“Be prepared to work hard, but be open,” she says. “You’ll need to listen to the land, your gut and the people around you.” She encourages would-be entrepreneurs not to be discouraged by a lack of experience.

90 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 25 ISSUE 2

BUSINESS • SPOTLIGHT ON BUSINESS MAGAZINE 91

Made with FlippingBook - PDF hosting