“
For us, it’s about impact. When guests say they feel different after staying here - that’s success. When someone tells us this place helped them slow down or reconnect - that’s the win. ”
“You figure it out. Surround yourself with people who lift you up and who want you to succeed. And trust your instincts. If something keeps calling you - listen.” While success for many businesses is measured in numbers, Tanya sees things a little differently. “For us, it’s about impact. When guests say they feel different after staying here - that’s success. When someone tells us this place helped them slow down or reconnect - that’s the win.” One of the best surprises for Tanya? Are how many guests extend their stay. “We hear it all the time: people come for a night and end up staying three or four,” she
says. “They come down the road, and it just opens up - this view, this quiet. They realize they want to pause.” Tanya continues, “Another reason people stay long and come back each season is the people - ourselves and our guests - are a big part of who we are as a brand and the All Points East Campground experience. It’s a reminder that some of the most inspiring business stories don’t happen in boardrooms. They can happen by the firelight, under open skies, with friends who decide to take a chance. Or as Tanya puts it: “We wanted to create something that feels like a deep breath. And I think we have!”
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BUSINESS • SPOTLIGHT ON BUSINESS MAGAZINE 93
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