MMS Endodontics' online newsletter for August and September 2018
UNIONTOWN, PA 625 Cherry Tree Lane Uniontown, PA 15401 (724) 438-0600 CUMBERLAND, MD 1415 River Ave. Suite B Cumberland, MD (240) 362-7107 MORGANTOWN, WV 9000 Coombs Farm Dr. Suite 304 Morgantown, WV 26508 (304) 594-1670
www.mmsendo.com info@mmsendo.com
August/ September 2018
Designing MMS
within the first impression that’s made on patients or customers, conveying a certain impression through the space the business occupies.
This is a conversation I had with the doctors at MMS. I’ve known the doctors for some time and I know what makes them unique. Using that insight, I was able to transform the offices into something that captured who they are while being an inviting place for patients.
When you walk into a home or business, the interior design of the entry roomoften catches your eye. It makes a first impression. It speaks to you—and depending on the design, it will say different things. It may capture your imagination. It may welcome you. It may relax you. Or it may push you away.
To do that, I picked materials that were resilient and hygienic. The design wove together a natural look with industrial components. As you walk through the offices, you’ll find iron, steel, concrete, and wood. It’s sophisticated and intelligent with a bit of an edge to it.
A lot of patients aren’t used to a dental office looking like this. Most of us expect beige or pastels, or an outdated look. There are many dental and medical offices that aren’t inviting in any sense of the word. They simply exist. The doctors at MMS didn’t want that kind of space.
One of my goals as an interior designer is to welcome. When I designed the interiors of the MMS offices in Morgantown and Uniontown, that’s what was on my mind.
When someone visits an endodontic specialist, they’re often uncomfortable or in pain. It can be stressful. That was something I kept inmind when I designed the MMS offices. I wanted a space that would help alleviate some of that stress, which was not an easy task.
I’m Sarah McBride, the founder of Reclaim Design in Morgantown, and the wife of Dr. Kent McBride. The MMS team brought me on to reinvent their offices and create a new space to welcome patients. As a designer, I do a mix of residential and commercial design. I’ve worked with dental practices and other offices in the medical field. When I work with these businesses, I first establish what the business’s needs are. I look at their mission and core values and have a conversation with them about who they are.
But that’s why I pursued a career in interior design. It’s challenging. It’s problem-solving. I crave the ability to think outside the box and work with different people to create something totally unique — and something that captures who they are. It’s very much a team effort that requires a lot of communication and collaboration. Without collaboration, I wouldn’t be able to do what I do!
–Sarah McBride
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Based on this conversation, I translate who they are into a design that will help define the look of their business. I want to encapsulate these ideas
To learnmore about ReclaimDesign, visit ReclaimDesign.co.
WV (304) 594-1670 | MD (240) 362-7107 | PA (724) 438-0600
A HELPING HAND Why Business Leaders Need to Ask for Help
“Can you give me a hand?”
to experts, learning how other people solve problems, and broadening the awareness of your name and brand at the same time.
Asking for help is a simple request. Most people do it every day, whether they’re getting a second opinion on a paint color or asking a stranger to hold the elevator. Asking for help is important; the ability to work as a team is one of mankind’s greatest strengths. But if the act of asking for help is so essential in our lives, why do entrepreneurs have such a hard time with it? This struggle often comes from pride, the idea that if you admit you can’t do it all, then you can’t do anything. But this mindset often leads to ruin. In a survey by 99 Design, most entrepreneurs claimed the worst mistake they ever made
If you struggle to ask others for help when you need it, start by changing your mindset. You don’t have to do it all; you’re just one person, and sometimes one person needs to delegate tasks to others to get more done. Asking for help is also easier when you know what you want to ask for. If you are overwhelmed by a big project, take a moment to write down your goals for that project, along with a list of action steps and resources needed to get there. Then think about who you can reach out to in order to tackle these steps. If you’re still uncomfortable with asking for help, make a point of helping others when you
wasn’t a poor financial decision or bad planning — it was simply not asking for help early in their careers.
can. Being helpful changes the way you perceive receiving help and builds a positive reputation with others. When you are viewed as being helpful, other people want to help you in return. Asking for help means admitting you can’t do it all alone. But why should you have to? Doing it all alone can be pretty lonely, and asking for help means you have a team to support you wherever you go.
Having to ask for help isn’t a sign that you’re unable to achieve what you set out to do. In fact, when you ask for help in business, you may find you’re able to achieve more. This is because asking for help is a form of networking. You’re actively reaching out
MMS Case Study:
Diagnosis and Surgical Treatment of a Through-and-Through Lesion
A 35-year-old female presented to our clinic in pain after having periradicular surgery one year prior for teeth 7 and 8. She noticed a swelling located both on her lip and the roof of her mouth. Normally, for smaller, simple lesions, a simple apicoectomy and a retrofill utilizing bioceramic filling and a bone-grafting material would have solved the
MTA mineral trioxide aggregate (Tulsa, Dentsply). An absorbable collagen membrane (BioMend Extend, Zimmer Biomet) was used on the palatal as well as the buccal surfaces of the defect to isolate the bone-grafting material. Utilizing the lingual and buccal membrane, complete osseous healing was accomplished.
CBCT showing the through-and-through lesion associated with teeth 7 and 8
Pre-op radiograph
problem. However, a CBCT scan revealed a more advanced through-and- through lesion associated with the area. As seen on the CBCT and radiograph, the lesion extended through both the buccal and lingual plates. A full thickness flap was reflected, and removal of all granulation material was completed. Retrofills from the previous apical surgery were replaced with
One year post-op displaying excellent healing
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When Tooth Replantation Is an Option
Historically, replantation treatment has been considered a last-resort option. The removal of the tooth and the eventual replantation generally isn’t on the table until other options are considered by the doctor and patient. In the December 2017 issue of the Journal of Endodontics, a study of replantation procedures revealed an 89.1 percent success rate. This success rate doesn’t mean replantation should be a more common option for patients, but it does have its place in the endodontist’s toolkit, along with conventional endodontic treatment. For instance, replantation may be considered first when it’s clear that other treatments may be too challenging or too risky. Dr. Samuel I. Kratchman, an associate professor of endodontics and the assistant director of graduate endodontics at the University of Pennsylvania, gives the following example:
“Indication for replantation is when the tooth is positioned too close to the mandibular canal or mental foramen or completely in the sinus, and surgery could cause irreversible damage or permanent paresthesia. “Some cases present with iatrogenic damage to a tooth where a post may perforate in an area that is inaccessible surgically. One would have to remove healthy bone and root in order to approach this perforation site, thereby compromising the crown/root ratio of the tooth, whereas if the tooth was extracted and the perforation site repaired and then replanted, this would not compromise the tooth.” There are other instances where replantation may be advised, but generally, it comes down to risk and how comfortable the endodontist is performing the procedure. Another aspect for both the doctor and patient to consider is cost. Dr. Kratchman points out that “replantations are more cost-effective than a single tooth implant and if a replantation is not successful, there is always the alternative of an implant.”
Pre-Op
Post-Op
For further reading, see AAE.org/specialty/2018/01/08/indications- replantation-recommended-techniques .
Recall
Photos courtesy of Dr. Jason Hales, www.theendoblog.com
The Profound Simplicity of ‘Getting Everything You Can Out of All You’ve Got’
Jay Abraham’s“Getting Everything You Can Out of All You’ve Got”is one of those evergreen business books every entrepreneur should pick up at some point. Rather than latch on to fleeting business trends or the gimmicks of the early dot-com era, Abraham, a business coach who has spent his entire career solving problems and fixing companies, re-examines the basics of business. By returning to and interrogating the building blocks of growth, he is able to deliver the sort of timeless wisdommost business authors only dream of being able to capture. What makes“Getting Everything You Can”stand out is the simplicity of the ideas it presents. In fact, Abraham’s central thesis is that our tendency to overlook or dismiss the mundane, everyday aspects of our business is what keeps us from seeing its real value. As Abraham puts it,“You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success.”Finding those solutions is what“Getting Everything You Can”is all about. What makes Abraham so successful as a business coach for small companies and international brands alike is his practical, methodical approach, which shines through in this book. You won’t find banal platitudes or sweeping summations within these pages. Instead, Abraham uses direct, approachable language to outline clear, actionable steps to get you to“recognize the income- and success- increasing connections that are all around you.”
With this workmanlike approach,“Getting Everything You Can”breaks down success in business into its component processes: attracting new clients, increasing the average size per sale of a client, and boosting client retention. These three aspects of success, according to Abraham, hinge on your ability to leverage a
“unique selling proposition,”or USP. Put bluntly, a USP stems from the aspects of your business that make it stand out from the competition—what you bring to the table that others can’t. Identifying a USP sounds like a simple-enough concept, but as Abraham explains, business owners are often blind to the real value of their company. Seeing what truly makes your brand unique requires looking at old problems in newways and fundamentally shifting your perspective on the basics of running a business. Finding solutions hidden in plain sight is no easy task, but“Getting Everything You Can Out of All You’ve Got”is committed to getting you there. 3
WV (304) 594-1670 | MD (240) 362-7107 | PA (724) 438-0600
9000 Coombs Farm Dr. Ste. 304 Morgantown, WV 26508
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WV (304) 594-1670 MD (240) 362-7107 PA (724) 438-0600
www.mmsendo.com | info@mmsendo.com
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Designing MMS
Why Is It Hard to Ask for Help?
Diagnosis and Surgical Treatment of a Through- and-Through Lesion
When Replantation Is an Option
Jay Abraham’s Simple Guide to Success
Safe Sailing This Hurricane Season
Book a Caribbean Cruise Safe Sailing This Hurricane Season
SAFETY AND SAVINGS Much like resorts and airfare, cruise lines discount their Caribbean fares significantly during peak hurricane season, from August to October. However, unlike a traditional hotel, these massive ships have the luxury of navigating out of a storm’s path with ease. For all their ferocity, hurricanes move slowly across the Atlantic and have relatively predictable trajectories. Meanwhile, modern cruise ships carry the most sophisticated weather-tracking instruments, allowing them to bypass even small storms and inclement weather. FLEXIBILITY IS A MUST The flipside of this ability to dodge storms is the fact that your ship may not be able to stick to its original itinerary. You may have to anchor at an island you weren’t expecting to or miss out on
After last year’s devastating storm season, would- be tropical travelers are undoubtedly hesitant about purchasing those discounted plane tickets to the Caribbean Basin. No one wants to face a possible evacuation during their vacation — or worse, be forced to weather a hurricane at a beachfront resort. If you want the most bang for your buck while enjoying the turquoise waters of the Caribbean this fall, consider booking a cruise. Cruise-ship travel is a fun and adventurous way to explore any time of year. After all, what could be more magical than a floating hotel room where you fall asleep in one country and wake up in another? This charming mobility is also what makes cruise travel the safest option for visiting the Caribbean and the coast of Mexico this time of year.
seeing a port you were supposed to visit. If you have your heart set on seeing a specific location, cruise travel this time of year may not be for you. But if you are simply looking for a safe, affordable vacation to a beautiful region, then it doesn’t much matter which white-sanded beach you wake up to next. While unpredictable weather will always be a concern for any vacation, the safety and variety cruises offer make them great options for anyone looking for a Caribbean getaway before the holiday season. So if you have a flexible schedule and a healthy sense of adventure, it’s time to call your travel agent, pack your sunscreen and bathing suit, and head to paradise!
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