Toward Customized Banking: Winsoft’s unique Relationship Based pricing solution (SmartRP) for India’s 3rd largest private sector Bank!
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In 2013, one of our customers, India’s 3rd largest private sector bank, was trying to offer product customization to its corporate banking customers. However, it was struggling with challenges such as errors in excel worksheets, loss of data, the risk of losing its reputation and the attendant financial loss. The Bank had no enterprise view of its corporate customers to understand their account performance, and was handling its pricing inconsistently across lines of business. It was not able to provide its product managers the kind of flexibility that was needed to support both ‘Rate Card’ and ‘Negotiated Approaches’, and was manually trying to predict the profitability of its account relationships. Winsoft built a comprehensive Cost Benefits Analysis (SmartRP) application after engaging with technology and product teams of the Bank. Today, the Bank uses Winsoft’s SmartRP application across its branches in India with over 3,000 concurrent users, and is able to customize thousands of corporate customer requests across various products, most prominently Current Account and Forex. It can be integrated with Infosys Finacle, Suntek TBMS, and more data connectors are available. The product has been such a success story in the Bank that it was singled out for an ‘IT Star Award’! Winsoft’s SmartRP has helped the Bank deepen its relationships across the spectrum of corporate customers, improve its time-to- market with these product customizations and process thousands of requests each month. More importantly, it allows the Bank to create and evaluate ‘what-if’ scenarios based on these customizations, and to forecast its profits (or losses) from these actions. Winsoft’s SmartRP offers a ‘Relationship-based Pricing Solution’ and fits behind the Bank’s core banking platform:
Winsoft’s SmartRP comprises of 5 basic building blocks:
Winsoft’s SmartRP allows the Bank to:
And derive these “KEY BENEFITS”:
About Winsoft Technologies India Pvt Ltd. Winsoft Technologies consistently drives positive business outcomes for global enterprises by providing mission critical software applications & services. Winsoft Technologies offers a consulting-led, integrated portfolio of BFSI software solutions and services. A proud Member of NASSCOM, Winsoft Technologies has a strong industry presence of more than 20 years with domain expertise in financial applications. With solid technology expertise adding many firsts to our credit - We pioneered automated Interactive Voice based client servicing for the Depository segment, and ours was the first unified technology platform to be used for internet equity trading on BSE/NSE, we offer a singular blend of expertise in both business domain AND technology. Which is why India’s top 6 private sector banks depend on our talented, dedicated teams and on our software for high volume mutual fund & insurance distribution and income calculation; in managing pension contributions (NPS and APY), in handling DEMAT securities, in channeling state tax contributions or use one of our many other software applications to deepen their client relationships. To know how we can help you, visit us at www.winsoftech.com or write us at email@example.com
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