Ring The Bell Spotlight
GSL’S 6-FIGURE DECEMBER
Growing Seasons Landscaping Turned Digital Marketing Into Commercial Wins
weight. Digital marketing is not about vanity metrics or traffic for traffic’s sake. It is about putting your company in front of the right people at the right moment with the right message.
There is a belief floating around the green industry that digital marketing does not work for commercial landscape companies. That it might help with residential jobs, but when it comes to serious contracts, real decision-makers, and six-figure projects, the phone is not going to ring because of a website or SEO.
is clear about who you serve and what you do best, it attracts clients who actually fit your business. GSL is not getting random tire-kickers. They are getting complex, high- value projects that match their experience, equipment, and long-term growth strategy.
Growing Seasons Landscaping did that. Three times in one month.
Justin O’Connor, owner of GSL, put it simply: “What we are doing is working, period.”
Hell Yes, this works.
Growing Seasons Landscaping put that myth in the ground.
That confidence did not come overnight. We rang the bell for GSL back in June last year because they invested in rebuilding their digital foundation, and it all started with a website that finally reflected their work. From there, the strategy expanded into targeted search visibility and messaging designed to speak directly to commercial and industrial buyers. The result is not just more leads, but better leads. This is why we Ring The Bell. Because stories like this show what is possible when landscape business owners stop accepting industry myths and start demanding marketing that pulls its
GSL is a commercial-focused landscape company that knows exactly who it wants to work with: industrial, environmental, and large-scale commercial sites. They are not chasing every lead. They are aiming for the right ones. And in December, their digital marketing efforts delivered three opportunities, each north of $100,000. One was for a solar farm. One was for a landfill site. The third was for an Amazon warehouse facility.
This win matters because it proves something important. When your marketing
A Sunrise Reminder From Cape Cod BEFORE THE HEAT HITS, TAKE CARE OF YOUR PEOPLE
season kickoff, talking stress. And she said something that every landscape business owner needs to hear right now: Taking care of your people has to be trained, not assumed. Julie spends real time teaching her crews about nutrition and hydration. Not as an afterthought. Not as a poster on the wall. As part of how she runs her business. Why? Because she has seen what happens when people do not eat or drink enough and push through long days in the heat. Workers pass out. Heat stroke on job sites. Burnout that knocks good people out of the industry entirely. This is the time of year when that happens. The phones are ringing. The backlog is full. Everyone is running hard. And that is exactly when safety slips if you let it. Here is the takeaway. Start talking about wellness in your daily huddles. Remind crews to hydrate before they feel thirsty. Talk about eating real food, not just caffeine and convenience. Make it normal. Make it repetitive. Make it part of your culture. You can replace trucks. You can replace equipment. You cannot easily replace trained, experienced people. Take care of them now, before the heat does it for you.
I was on Cape Cod recently, where I had the chance to speak at the LandsCape Cod (LCC) show and visit a client of mine. While there, I got a reminder that hit harder than any growth plan ever could. One morning, just after sunrise at Craigville Beach, I was walking with Julie Esteves of JuliaGarden Design. We were talking shop, talking
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