Going Green (Cont’d from Page 1)
compared to North and South America. This is most notably seen in the reuse of packaging (77 percent) and in reducing food and packaging waste (66 per- cent). Nearly 60 percent look for information on the recyclability or sustainability of the packaging on the products they buy. Consumers in South America primarily engage in activities that protect and/or preserve nature (48 percent) such as water conservation, planting trees, gardening, and eliminating pollution – a rate that is higher than any other region. Although people in this region still have strong sustainable beliefs, val- ues, and behaviors, 41 percent say the places where they typically shop do not sell sustainable products, compared to 22 percent in Europe and 24 percent in North America. This prevents consumers from adopting additional sustainable behaviors, like pur- chasing more products with sustainable features. Sustainability plays an important part for North American consumers, as well. More than 60 percent consider it important to buy products in recycla- ble or environmentally friendly packaging and see themselves as environmentally aware consumers. However, consumers in North America tend to be unsure about which sustainable features to look for in products (28 percent), more than consumers in
Consumers now consider the impact their pur- chases have on the environment, and the majority already have incorporated sustainable practices in their daily lives; Two-thirds of consumers consider themselves environmentally aware. Up six points from last year’s survey, 63 percent of consumers are now less likely to buy products with packag- ing that is harmful to the environment. And their intentions are reflected in their actions: 71 percent already engage in reusable and refillable activities (and 80 percent are interested in buying refillable packaging products to reduce their environmental impact), while over half engage in reducing food and packaging waste. Narrowing in on sustainable packaging specifi- cally, 71 percent of consumers are actively choos- ing products due to the sustainability factor of the product packaging. Interest in purchasing products in sustainable packaging has increased since 2022, especially among younger consumers and high earners. But while 59 percent look for information on the label about recycling and sustainability, 46 percent say the biggest barrier to purchase was un- clear labeling on packaging. Consumers in Europe are most actively partic- ipating in a wide variety of sustainable practices
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May 8, 2023 3
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