Going Green (Cont’d from Page 3)
the other regions. For instance, when asked about words they associate with plastic packaging, most consumers surveyed in North America associated the material with being both recyclable and harm- ful for the environment. This seems to indicate that consumers would benefit from more information around sustainable products and features.
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“There’s a major opportunity here to improve con- sumer understanding of sustainability claims,” said Jenny Wassenaar, Chief Sustainability Officer, at Trivium Packaging. “The data in this year’s Buying Green Report shows that consumers are seeking out more information than ever before to improve their understanding of eco-friendly packaging.” “The data in this year’s Buying Green Report pres- ents a strong case that transitioning to sustainable packaging is not only the right decision for the en- vironment but also the right decision for the busi- ness,” said Trivium Packaging CEO Michael Mapes. (Cont’d on Page 9)
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