GENERAL MANAGER
EXECUTIVE SUMMARY
Dear Candidate,
Thank you for your interest in this opportunity. A truly unique role has become available, managing one of the most prestigious Estate’s in the world, Chelsea Barracks.
Designed and developed by world-renowned architects, best-in-class landscapers and fine craftsmen, Chelsea Barracks brings 12.8 acres of luxury and botanical elegance to Belgravia.
From its honourable beginnings as an army base for many of the country’s most decorated troops, to its transformation into one of the world’s most elite neighbourhoods, Chelsea Barracks is a development like no other.
Ranging from spacious apartments and penthouses to magnificent townhouses, the residences weave seamlessly into the fabric of Belgravia, providing unprecedented space and scale; with world-class dining, amenities and state-of the-art residents’ leisure & wellness facilities. This multi-award-winning estate, including LEED Platinum certification, is designed to provide the convenience and security of a managed estate, with 24-hour concierge and security. The next phase of exclusive apartments and penthouses are due to launch in early 2024. Chelsea Barracks requires a customer service focused General Manager who will take overall operational responsibility for the site based operational teams at Chelsea Barracks. The General Manager needs to be an inspirational leader with the ability to motivate others. Robustness and resilience must be complemented by diplomatic skills enabling constructive relationships with stakeholders, commercial and residential occupiers, customers, visitors, and the wider community; in order to take responsibility of one of the most illustrious developments in not only London, but the residential world.
Please read on to find out more about this development and the opportunity.
ABOUT
creating natural habitats for birds and insects. Both its name and commemorative water rill evokes the lost river that once ran through here, The River Westbourne. Dove Place features ‘Bicameral’ a commissioned sculpture by British artist, Conrad Shawcross, its position purposely facing Pimlico Road in honour of its famed reputation as London’s premier design districts. Leading onto Whistler Square, resplendent with reflective water pool made of British slate, its surface ripples evoking the lost rivers of London, flanked by fragrant magnolia trees. Garrison Square forms the heartbeat of Chelsea Barracks, providing a space for community life to flourish. At its heart, a Grade II listed Garrison Chapel built in Romanesque-Byzantine style, one of the few surviving chapels of its kind in London. The eight ‘petals’ of the Chapel’s beautiful glass window form the inspiration behind the Chelsea Barracks emblem. The next (fifth) garden square to be delivered is Five Fields Square, named after the site’s 18th century place name, forming the largest garden square comprising two avenues of mature trees set within a lawn, bordered by traditional railings. Tasked with the continued development of the Masterplan are renowned landscape architects, Gustafson Porter + Bowman, and a group of elite architects including Squire & Partners (Phase 1), Paul Davis & Partners (Phase 2), Ben Pentreath (Phase 3a) and Eric Parry Architects (Phase 4).
The unique collaboration between Master- planners Michael Squire, Dixon Jones and Kim Wilkie, signalled the evolution of this 12.8-acre historic site, and the City of London. Setting the development buildings around seven new garden squares not only opened up enchanting vistas for residences; they paid homage to the tradition of garden squares, gifting London with 5-acres of beautifully landscaped public realm that breathe life into the city. Timeless and elegant with finishes that are bespoke to Chelsea Barracks and its residences, every detail is carefully considered and steeped in the rich heritage of London. Unprecedented in space and scale, with exceptional craftsmanship and classic design imbued with contemporary accents, each home is immaculately tailored for modern day living. Formed of six development phases, the launch of Phases 1-3 in May 2019 marked a decade in the making, and the first time in 150-years that the site was open to the public. Each square is distinct with its own character, providing tranquil spaces to connect with people and nature. Mulberry Square welcomes residents and guests with its vibrant floral bands of colour inspired by British Artist, Bridget Riley CBE the ‘Edge of Light’ works. Its culinary garden pays homage to the neighbouring Chelsea Physic Garden and offers fresh ingredients for the Restaurant.
No.2 Mulberry Square
The Garden Square Reimagined
Bordering Chelsea Bridge Road is Bourne Walk, a nature corridor lined with London Plane trees and flowerbeds teeming with native perennials,
THE GARRISON CLUB
The Garrison Club, an unparalleled suite of carefully conceived amenities, is reserved for the exclusive use of residents. Considered an extension to each home, the facilities comprise: generously appointed 12,700 sq. ft. spa with gym, residents’ lounges, billiards room, cinema, business suites & boardrooms, children’s playroom and state-of-the-art racquets club. A category in its own class, and latest addition to this prodigious health and lifestyle club, the Racquets Club provides an abundance of facilities for true sports enthusiasts living at Chelsea Barracks thus, complementing the 18,500 sq. ft. amenity offering within phase one. It encapsulates wellness in all its forms for richer experiences made at home. Any amenity is just moments away, accessed within 8 Whistler Square and 9 Mulberry Square, or via discreet corridors, with no need to step outside. Spanning an area of 32,750 sq. ft., The Garrison Club at Grenadier Gardens is located within 9 Mulberry Square and comprises:
MULTI-SPORTS & FUNCTION HALL
25M SWIMMING POOL & WET AREAS
STATE OF THE ART GYMNASIUM
SPA TREATMENT & CONSULTATION ROOMS
CLUB LOUNGE
BUSINESS SUITE INCLUDING 8 PRIVATE OFFICES
CHILDREN’S PLAYROOM
Dove Place
9 Whistler Square
Whistler Square Townhouse
CHELSEA BARRACKS - DEVELOPMENT TIMELINE
A key part of the General Manager’s role will be to ensure that the current and next phases at Chelsea Barracks are managed in a customer focused way, exceeding occupier and customer expectations, while attracting and retaining occupiers and business; in turn enhancing the assets. The successful candidate should have a clear overview of future phases and their mobilisation, to enable operational infrastructure and successful management. PHASE 1 The inaugural phase of this historic development, consent for the designs by architects, Squire and Partners, was granted in May 2014. Made-up of three residential buildings (8 Whistler Square, 9 Whistler Square, 1 Mulberry Square), Phase 1 comprises 64 apartments ranging from 1 - 6 bedrooms, and three penthouses. PHASE 2 Phase 2 consists of 13 townhouses designed by PDP London architects. Arranged across six-floors and inspired by their Georgian predecessor, each home ranges between 5 - 7 bedrooms, complete with private spa, amenities and roof terrace. Seven townhouses line Whistler Square and six townhouses flank Mulberry Square. PHASE 3A Designed by lauded architect, Ben Pentreath, Phase 3a draws inspiration from Sir John Soane’s stable building at the neighbouring Royal Hospital Chelsea. Its stunning brick arches and domes form a discreet and unique Mews house at one side, with a beautiful restaurant building at the other. The Campaner, provides all-day dining with Barcelona soul, complete with alfresco dining along Garrison Square. PHASE 3B At the heart of Chelsea Barracks is Garrison Square (Phase 3B), comprising a retail boutique and Chapel, flanked by The Campaner Restaurant. Famed jeweller, Theo Fennell, takes residence here along with the last remaining building from the original Army Barracks, The Garrison Chapel. Historically known as The Guard’s Chapel and completed in 1859, it was restored to preserve its Romanesque-Byzantine architectural heritage and Grade II listed. It is now home to The Prince’s Foundation. Phases 1-3 were completed and launched in May 2019.
Mulberry Square Townhouse
1 Mulberry Square
Mulberry Square
Restaurant
Garrison Square
9 Mulberry Square
Grenadier Gardens
One Five Fields Square
Phase 5
Five Fields Square
Phase 6
PHASE 4 Designed by Eric Parry Architects, Phase 4 comprises 97 apartments within a trio of residential buildings (9 Mulberry Square, 1 Grenadier Gardens and 1 Five Fields Square) arranged around a private courtyard, Grenadier Gardens. Multiplex commenced construction in March 2019, with Ardmore fit-out of 9 Mulberry Square expected to complete in 2024. Ant Yapi UK have been appointed to fit-out the remaining buildings, completing 1 Five Fields Square in 2025 and 1 Grenadier Gardens in 2026. PHASE 5A/5B Phase 5 of the Chelsea Barracks masterplan comprises a range of grand villas and townhouses set around the sixth new garden square, Orchard Square, providing a visual link to the largest garden square, Five Fields. Currently in final design stages. PHASE 6A/6B The final development phase of this iconic estate comprises a series of private residences, affordable housing and community facilities including sports and leisure centre, swimming pool, health centre and retail offering. Currently in final design stages. A key part of the General Manager’s role will be to ensure that the current and next phases at Chelsea Barracks are managed in a customer focused way, exceeding occupier and customer expectations, while attracting and retaining occupiers and business; in turn enhancing the assets. The successful candidate should have a clear overview of future phases and their mobilisation, to enable operational infrastructure and successful management.
Where grand residences meet botanical elegance, experience a development like no other. Step into the world of Chelsea Barracks.
JOB DESCRIPTION
JOB TITLE:
GENERAL MANAGER
LEADERSHIP, PEOPLE & CONTRACT MANAGEMENT • Lead and support the building of a world- class concierge team who are always on hand to deliver a tailored service to residents, providing a consistently high level of customer service. • Review and provide for the appropriate staff structure and level of resource within each of the phases and the overall main management team. • Develop a proactive and responsive team within a strong business ethic. • Take responsibility with the managing agent for key appointments, staff development, training, and motivation. • Create a solid “One Site One Team” ethos will all teams and service providers. • Set performance monitoring within the
DEVELOPMENT:
CHELSEA BARRACKS
JOB PURPOSE The leader of the executive team taking overall operational responsibility for the site based operational teams at Chelsea Barracks. The General Manger will be an inspirational leader with the ability to motivate others. Robustness and resilience must be complemented by diplomatic skills enabling constructive relationships with internal and external stakeholders, commercial and residential occupiers, customers, visitors, and the local community. From a strong customer focused operational background they will be highly commercial, and will understand how to establish and motivate a team.
Metropolitan Police, TfL, and all other stakeholders in the wider community and pro-actively promote the interests of Chelsea Barracks in the community to exploit opportunity and mitigate threats. • Ensure that resources, support, and advice required to deliver consistently excellent service are always available. • Ensuring delivery of class-leading quality of service to residents at all times, across all amenity spaces and service offerings. PROPERTY & ASSET MANAGEMENT AND MOBILISATION • Ensure that the current and next phases are managed in a customer focused way and exceeds occupier and customer expectations that attract and retain occupiers and business which in turn enhance the assets. • Have a clear overview of future mobilisation for future phases and that operationally the future phases have the operational infrastructure to be successfully managed. • Ensuring that the quality of service is achieved through class leading performance and management of high- quality amenity space.
KEY RESPONSIBILITIES
teams and across all agreements and implement KPI’s. Assess results, set improvement targets, and continue to review and build on success.
CUSTOMER/STAKEHOLDER ORIENTATION • Ensuring a unified consistent message of the Chelsea Barracks Brand and values is reflected in all communications. • Develop regular structured resident and occupier liaison. • Ensure regular occupier and customer feedback surveys are conducted. • Establish successful relationships with the City of Westminster and neighbouring
FINANCIAL & COMMERCIAL ACUMEN • In conjunction with the wider team, develop a detailed 3-year business plan and take responsibility for its implementation. Review the current operational model and cost heads to ensure that this is securing value for money and operationally effective. • Work with key stakeholders to support the production and delivery of the Operating
borough Royal Borough of Kensington and Chelsea, local resident groups,
PERSON SPECIFICATION
Budget, Estate and individual Service Charges. • Assist in exploring avenues for commercialisation revenue. • Oversee and ensure capex projects remain on budget and deliver service charge expenditure within the agreed budgets. • Monitor closely all commercial operations and leases, working closely with retailers to drive sales and ensure their operations complement rather than hinder the estate. INNOVATION & ESG • Innovative thinking with an open-minded approach to challenges and maximising opportunities. • Drive the teams to reflect the best environmental practices in respect of energy usage, recycling, biodiversity in order that Chelsea Barracks is a market leader in the field. Ensure that accurate energy and waste reporting is undertaken, put in place ongoing initiatives to reduce energy usage and ensure recycling levels are optimized creating revenue and reduction of waste to incineration. • Undertake strategic reviews to identify customer and operational services that keep both developments refreshed and innovative. • Strategic research work including catchment potential and market share, competition, benchmarks, focus groups, shopper surveys. Understand what market focused awards are suitable and should be sought.
• A commercially aware, customer driven and innovative General Manager who has the skills to secure Chelsea Barracks as a best-in-class destination. • A strong leader with the ability both to inspire and lead by example. • An excellent communicator and confident decision maker. • A track record of developing and leading large organisations that deliver excellent commercial plans and successful results. • Experience of a customer focused service provision as well as sound experience of branding and marketing, ideally gained in the leisure, retail or hospitality sectors. • Previous experience in creating a high-performance operational organisation with a strong leadership culture centred round qualities of envisioning, enabling and empowering people. • Previous experience of working and restructuring complex service charge and third-party service provider relationships. • Creative, highly self-motivated, and strategic with the drive, energy, and passion to make Chelsea Barracks a leading new London district. • Take personal responsibility for understanding and following Health & Safety policies and practices. • To be responsible for all matters of Environmental and Health and Safety compliance for Chelsea Barracks. The above is a high-level summary of accountabilities. Additional ad-hoc responsibilities will arise which will be considered to form a reasonable part of the role and role requirements may be subject to change from time to time.
APPLICATION PROCESS
If you would like to find out more about this opportunity or apply for this role, please get in touch with Chelsea Barracks' retained recruitment partner, The Management Recruitment Group.
Applications should consist of a CV and succinct covering letter.
Matthew Evans 07854 865017 matthew.evans@mrgglobal.com Emilia Fasano 07851 259 868 emilia.fasano@mrgglobal.com
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