Ortho Technology - August 2019



Bonding Supplies

Brackets - Aesthetic



Brackets - Metal

As we’ve written in the past, Ortho Technology finds value in every smile. Often that means providing clinics with all the tools they need to help their patients grin from ear to ear. But sometimes we get the opportunity to take a more direct approach. Thanks to the generosity of Henry Schein, Inc., our volunteers were able to make a difference for the children of New Port Richey’s RAP (Runaway Alternatives Project) House and bring smiles to many faces. RAP House is a short-term shelter for children between the ages of 10 and 17. As part of Youth and Family Alternatives, Inc. (YFA), a private not-for-profit agency dedicated to creating safe, nurturing environments for children, the house serves all of Pasco County — providing vital relief to some of the most vulnerable members of GIVING SMILES Helping RAP House our community. RAP House takes in kids who have run away from home and suffer from homelessness, school-related problems, abuse, and any other crisis situation. With back-to-school season fast approaching, we wanted to lend RAP House and YFA a hand in making a difference for these kids. The shelter may put a roof over their heads, but these youths still lack many of the most basic resources. So, Ortho Technology and our parent company, Henry Schein, Inc., put our heads together and found a way to make these kids’ school year a little brighter. On Aug. 10, our volunteers delivered 60 brand-new backpacks to the kids at RAP House. Each was filled with school supplies, new clothes, and hygiene supplies — things many of us take for granted but mean the world to students in need. School is hard enough without missing the necessary books, binders, and backpacks, to say nothing of going to class in tattered clothing. Seeing these supplies made the kids’ faces light up!

Buccal Tubes

Burs & Discs

Elastomeric Products

Fixed Appliances

Headgear Products

Impression Supplies


with local favorite Hungry Harry’s BBQ, face painting, a magic show, and an inflatable obstacle course. It was a day filled with joy and laughter, and one we feel very lucky to have been a part of. We’re grateful for any opportunity we have to make a positive difference in our community and extremely fortunate to have the backing of a compassionate company like Henry Schein. We’re also lucky to have such amazing volunteers! To Lydia Lee, Maria White, Andrew Mendoza, Rosa Torres, Ed Harris, James Adams, Tom Coye, Dean McClure, Rob Tripi, Vicki Babilonia, Kim Joseph, and Shawn Potter, thank you all for donating your time to this cause. Of course, the real heroes are the members of RAP House and YFA. The work they do each and every day helps pull kids out of a vicious cycle of crisis and sets them on a path to a brighter future. YFA is always looking for donations to keep shelters like RAP House and other programs running. If you are interested, visit YFAInc.org to learn more.

Lab Supplies

Molar Bands


Orthodontic Anchorage

Patient Care


Wire Products

Here’s to all the ways we can make people smile.

But we didn’t stop there. After all, a new semester should be celebrated, right? So, Henry Schein put on a party, complete

X-ray & Imaging

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Tap Into the Back-to-School Season

As you load up the family for some final summertime adventures, preparing for the upcoming school year is likely one of the last things on your mind. Instead of shopping for school supplies, your main focus might be finding the best place to position your lawn chair around the campfire for optimal marshmallow roasting! But the back-to-school season is coming up, and families need to begin the expensive task of purchasing items for school. According to the National Retail Foundation, back-to-school shopping contributes to 17% of total annual sales. That’s a nearly $76 billion industry that your business could be cashing in on. However, when you only offer a special or sale because of a particular season, you are not tapping into the full capacity of the market. You need to make the offer something people actually want or need, be it chiropractic adjustments for kids carrying too many books or discounts on vehicle services for carpooling families. For example, if you sell and service computers, you must do more than offer 10% off all technology services for the back-to-school season. Provide a sale on installing and updating programs for students or provide a gift with the purchase of a laptop for college students on the go. This makes


Watch Expert Video Demonstrations From Your Office

At Ortho Technology, we know doctors and their staff need to keep abreast of the latest trends, newest tools, and greatest offers in the orthodontic world. Of course, this usually requires a lot of searching through catalogs and reading abstract product descriptions. It’s easy to get overwhelmed! That’s why we’ve increased our online video content. Understanding Made Easy Many of the products you’ll find on OrthoTechnology.com, such as the Multi-Adjustable Facemask and the Tooth Tone Coated Archwire, now come with brief demonstration videos. These are led by our expert sales representatives, allowing them to leverage their product knowledge in a whole new way! Want to see videos your rep has done? Just visit our sales representatives page under the “About” section, and click on their portrait. You’ll find all the demonstrations your rep has led right there on the page! A New Way to Browse Want to check out a few of these videos but don’t have any specific product in mind? We’ve got you covered! By visiting our YouTube channel “OrthotechTV,” you can browse all our demonstrations right in one place! Want to know whenever a new product is featured? Just hit that subscribe button, and you’ll stay abreast of all our future uploads!

Beyond Brackets As we continue to explore the video medium, we’ll bring you even more informative content in the future. Right now on our channel, you’ll find a quick yet comprehensive guide on how to get the most out of OrthoTechnology.com. Led by our very own Chris Kockx, this video delves into the most efficient ways to find our monthly deals and educational literature and leverage our new “Quick Order” option. In less than three minutes, you’ll be using our site like a pro! We’re excited by all the possibilities these videos bring our practitioners. It’s like being at a trade show but without the crowds, travel, and expense. Want to see what we mean? Visit Youtube.com/ OrthotechTV today and start exploring!

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your offer more appealing to your customer base, which will guarantee you happy and returning customers.

There’s also a key demographic in the back-to-school market that often gets forgotten: teachers. Thousands of dedicated teachers across the U.S. have a classroom budget, and some must dip into their bank accounts to keep their classrooms stocked. Offering “thank-you” discounts and sales for teachers will bring more business through your door and help you support your community. Teachers can also serve as a direct marketing tool for your business. Whether it’s via mailers or in-person during open house nights, August is full of teacher-to-parent communication that could include coupons or recommendations to your business. The back-to-school season isn’t just for the big-box stores or retail providers. You can tap into this powerful market and make this last summer stretch a lucrative business season. ODE TO SHELLY FORCKE A Retirement Story

Anyone who has worked at Ortho Technology over the past 18 years has been privileged to work alongside Shelly Forcke, our Human Resources Manager. She has been our cheerleader, trainer, coach, and trusted advisor, but now she’s off to a new adventure — retirement! Shelly has helped successfully onboard every new employee at Ortho Technology for years. For many of us, she was the initial point of contact as we began our journey of working at the best dental company in the world. From promotions and awards, to medical leaves, Shelly has been there to help each one of us navigate the process every step of the way. She helped us grow our business while developing the team and culture. As our Human Resources leader, she was the chief architect behind Ortho Technology winning the 2016 Pasco Economic Development Council New Business of the Year Award, an amazing honor for our company and one of her many significant achievements!

Shelly has always led the charge in planning and assisting with Henry Schein Theme Days, company events, and holiday luncheons, and

she even took top honors for many of her creative costumes over the years at these events. Shelly promised to visit during future company events, and we know we can count on her to bring her passion for OT when she does! Her dedication and enthusiasm for Ortho Technology has been contagious throughout her tenure, and, although she will be missed greatly, we’re excited to hear about her upcoming adventures with her husband, Ed, during retirement.

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4614 Pet Lane Suite D-101 Lutz, FL 33559



INSIDE Helping RAP House PG1

Get the Most out of BTS Season


Lights, Camera, ACTION!


Ode to Shelly Forcke


Not Your Average Vacation Lodgings



for the title of “Weirdest Airbnb in the U.S.” For ease of searching, the listings here have the same titles as they do on Airbnb.

including yurts and treehouses — but their apartment fashioned

out of an airplane hangar surely takes the cake. You’d be forgiven for thinking it was a theme restaurant featuring eclectic aviation. Memorabilia lines the walls with a bar front and center, and the bed is in a loft high above the ground.

Brand New Studio Earthship Taos, New Mexico

Earthships, houses run by clean energy and featuring reused materials, are a fixture of the Taos area. This one, which looks almost like a crashing wave with a living space in its undertow, combines the rustic charm of truly getting away from it all with modern amenities like Wi-Fi and in-home laundry. It’s a truly unique living space surrounded by pristine nature and not far from the historic Taos Pueblo.

Dog Bark Park Inn B&B Cottonwood, Idaho

As you approach the Dog Bark Park Inn, you won’t have to guess if you’re in the right place. After all, how many buildings are shaped like beagles? When describing the space on Airbnb, the hosts make no bones about who this rental is aimed for. “Stay in a giant dog!” they say. In addition to being inside a massive wooden dog, you’ll find canine-themed games, books, and more. Talk about ruffing it.

When Airbnb was founded a little over a decade ago, the developers hoped to provide an alternative to traditional travel accommodations. Today, with annual revenue in the billions, the service is an industry unto itself. While most people use Airbnb to “live like a local” while traveling, you can find some truly wacky lodging options if you spend some time searching the platform. Here are just a few of the many contenders

ManCave Apartment/Airplane Hangar Geneva, Florida

Airbnb super hosts Dan and Deborah have no shortage of quirky properties for rent —

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