SCHOOL’S BACK!
Tap Into the Back-to-School Season
As you load up the family for some final summertime adventures, preparing for the upcoming school year is likely one of the last things on your mind. Instead of shopping for school supplies, your main focus might be finding the best place to position your lawn chair around the campfire for optimal marshmallow roasting! But the back-to-school season is coming up, and families need to begin the expensive task of purchasing items for school. According to the National Retail Foundation, back-to-school shopping contributes to 17% of total annual sales. That’s a nearly $76 billion industry that your business could be cashing in on. However, when you only offer a special or sale because of a particular season, you are not tapping into the full capacity of the market. You need to make the offer something people actually want or need, be it chiropractic adjustments for kids carrying too many books or discounts on vehicle services for carpooling families. For example, if you sell and service computers, you must do more than offer 10% off all technology services for the back-to-school season. Provide a sale on installing and updating programs for students or provide a gift with the purchase of a laptop for college students on the go. This makes
LIGHTS, CAMERA, ACTION!
Watch Expert Video Demonstrations From Your Office
At Ortho Technology, we know doctors and their staff need to keep abreast of the latest trends, newest tools, and greatest offers in the orthodontic world. Of course, this usually requires a lot of searching through catalogs and reading abstract product descriptions. It’s easy to get overwhelmed! That’s why we’ve increased our online video content. Understanding Made Easy Many of the products you’ll find on OrthoTechnology.com, such as the Multi-Adjustable Facemask and the Tooth Tone Coated Archwire, now come with brief demonstration videos. These are led by our expert sales representatives, allowing them to leverage their product knowledge in a whole new way! Want to see videos your rep has done? Just visit our sales representatives page under the “About” section, and click on their portrait. You’ll find all the demonstrations your rep has led right there on the page! A New Way to Browse Want to check out a few of these videos but don’t have any specific product in mind? We’ve got you covered! By visiting our YouTube channel “OrthotechTV,” you can browse all our demonstrations right in one place! Want to know whenever a new product is featured? Just hit that subscribe button, and you’ll stay abreast of all our future uploads!
Beyond Brackets As we continue to explore the video medium, we’ll bring you even more informative content in the future. Right now on our channel, you’ll find a quick yet comprehensive guide on how to get the most out of OrthoTechnology.com. Led by our very own Chris Kockx, this video delves into the most efficient ways to find our monthly deals and educational literature and leverage our new “Quick Order” option. In less than three minutes, you’ll be using our site like a pro! We’re excited by all the possibilities these videos bring our practitioners. It’s like being at a trade show but without the crowds, travel, and expense. Want to see what we mean? Visit Youtube.com/ OrthotechTV today and start exploring!
2 | www.orthotechnology.com
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