TAKE A BREAK
your offer more appealing to your customer base, which will guarantee you happy and returning customers.
There’s also a key demographic in the back-to-school market that often gets forgotten: teachers. Thousands of dedicated teachers across the U.S. have a classroom budget, and some must dip into their bank accounts to keep their classrooms stocked. Offering “thank-you” discounts and sales for teachers will bring more business through your door and help you support your community. Teachers can also serve as a direct marketing tool for your business. Whether it’s via mailers or in-person during open house nights, August is full of teacher-to-parent communication that could include coupons or recommendations to your business. The back-to-school season isn’t just for the big-box stores or retail providers. You can tap into this powerful market and make this last summer stretch a lucrative business season. ODE TO SHELLY FORCKE A Retirement Story
Anyone who has worked at Ortho Technology over the past 18 years has been privileged to work alongside Shelly Forcke, our Human Resources Manager. She has been our cheerleader, trainer, coach, and trusted advisor, but now she’s off to a new adventure — retirement! Shelly has helped successfully onboard every new employee at Ortho Technology for years. For many of us, she was the initial point of contact as we began our journey of working at the best dental company in the world. From promotions and awards, to medical leaves, Shelly has been there to help each one of us navigate the process every step of the way. She helped us grow our business while developing the team and culture. As our Human Resources leader, she was the chief architect behind Ortho Technology winning the 2016 Pasco Economic Development Council New Business of the Year Award, an amazing honor for our company and one of her many significant achievements!
Shelly has always led the charge in planning and assisting with Henry Schein Theme Days, company events, and holiday luncheons, and
she even took top honors for many of her creative costumes over the years at these events. Shelly promised to visit during future company events, and we know we can count on her to bring her passion for OT when she does! Her dedication and enthusiasm for Ortho Technology has been contagious throughout her tenure, and, although she will be missed greatly, we’re excited to hear about her upcoming adventures with her husband, Ed, during retirement.
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