Ortho Technology - April 2019

TAKE A BREAK

Growth This Season Customer Loyalty While it is important to increase brand awareness and expand your customer base, it is essential to also increase sales potential with your existing customers. Look for opportunities to grow your profits with the customers you already have through add-on sales, customer loyalty programs, and referral business. Social Responsibility When you adopt policies of social responsibility, you affect your community — and therefore your customers — in a positive way. Take the month of March, for example, which is National Multiple Sclerosis (MS) Awareness Month. You can get your business involved in various organizations geared toward raising awareness. Through sponsoring events and donating money, you can increase your client base while simultaneously helping others.

Try some of these tactics at your company this February to create a culture of love where your employees and customers thrive.

8 THINGS TO LOOK FOR IN A SELF-LIGATING BRACKET SYSTEM

A Guide to Selecting the Right SLB for Your Practice

We’ve compiled a list of the most important features you should look for in a self-ligating bracket (SLB). With the ever- changing landscape of orthodontics and growing number of options for passive or interactive self-ligating brackets on the market today, consider these elements to get the clinical efficiency and results you demand. We listened to dozens of practitioners and spoke with our orthodontist advisory council to gather the eight most important features to look for in a self-ligating bracket system. 1. A door that resists opening 2. Easy and fast opening 3. Constantly maintained force 4. Total archwire slot engagement 5. Lowest possible friction 6. Allowance for increased friction (when desired) 7. Accommodation of elastic chain and accessories like Kobayashi ties 8. Patient comfort

As a practitioner who values treatment efficiency and results, don’t overlook your options for self-ligating systems. Choosing the wrong bracket could mean poor archwire engagement and potentially set your treatment back weeks! The good thing is that we looked at the shortcomings of existing brackets in the industry prior to launching Lotus Plus DS, our self-ligating bracket system. When it was finally ready to go to market, we knew we were checking off the important boxes for our customers, along with some bonus time-saving features. If you want to see how our newest self- ligating bracket holds up to this list, visit LotusPlusDS.com to learn more or call to speak with one of our certified reps at 1-800-999-3161.

Bonus: Rotational control with full slot- width coverage

1.800.999.3161 | 3

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