www.breakthroughptmarketing.com
877-903-8616
WHY WE DO WHAT WE DO
Hello Breakthrough Owner,
Simply put - they own themedia. They position themselves as the first option for people with health problems and people in pain. You and I know that there’s a better way. There’s better outcomes and huge cost savings when people go to conservative care first.
A business friend outside of healthcare recently asked me this question. I suspect he recently read Simon Sinek’s Start with Why… Why do we do what we do here at Breakthrough (and frankly as Private Practice Owners)? Let’s start by looking at the current state of healthcare. The most up-to-date numbers (2019, cms.gov) show $3.8 trillion is spent on healthcare. That’s $11,582 in healthcare spend per person per year. That’s not health insurance or any other accounting trickery. That is healthcare expenditure. This number is growing exponentially every year. It’s estimated to exceed $6 trillion by 2030. You might be asking - “How does this stack up compared to what other countries are spending on healthcare?” We’re spending twice as much on healthcare when compared to any other country. “Well if we’re spending twice as much, we have to be healthier, right?” If we look at any significant vital metric that reflects the health of a population, such as mortality rates, depression rates, chronic disease, or anything similar, we’re not in the top 20 of any country in the world.
It’s important for Private Practice PTs to understand two things:
1 - We’re not the problem. We’re not the reason that healthcare costs are so high. We’re not the reason they’re going up. As amatter of fact, if we look at it, we’re the lowest cost provider. That means we provide the best outcomes, the best results at the most affordable cost. 2 - This problem isn’t going to get better unless we get better at marketing, unless we ourselves, conservative care providers, own the media. Years ago, this would have meant owning the newspaper, radio, and TV advertising. Today that means owning the media that’s being consumed the most. For most of us - that means online. This means going direct to the consumer, going direct to the public and getting patients before they start down the path of getting unnecessary surgeries or becoming addicted to painmedications. Now for most Private Practice PTs, we don’t havemulti-billion dollar marketing budgets. We’re not buying ads on the super bowl. We have to be smart, intelligent and scientific about howwe market and grow our business. There is an opportunity here to make things right; to help correct the system for future generations. What we do at Breakthrough is help growth minded, private practice owners who deliver the highest quality of care and are looking for ways to leave a bigger impact in their area by helping more people get back to normal naturally. We call this “Flipping the Pyramid”. This is the mission we are on…
Twice as expensive. Lousy results.
Doesn’t make sense, right? Why is our healthcare system so advanced and innovative, yet so ineffective? Let’s follow the money - where is that money being spent? If we look at where the money is going, 72% of that money goes towards medications, injections, surgery, and diagnostic imaging by way of physician services or hospital systems. Less than 10%goes to all conservative care. Only 2.6% of that amount goes towards physical therapy, occupational therapy and speech (what is referred to as allied health services)…combined. There’s a reason the majority of the money goes towards invasive technology and treatment.
What’s your purpose? Chad
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