“There's always something happening throughout the holiday season,” said Visit Rapid City’s director of community engagement Callie Meyer . “It's easy to turn a trip to Rapid City into a full winter getaway.” Downtown itself is covered in majestic, twinkling lights with locals and visitors alike gallivanting down the sidewalks with shopping bags and warm drinks in hand.
“Downtown Rapid City has that small-town Christmas feel, especially at Main Street Square ,” said Meyer. “Kids and families are out ice skating, people are grabbing hot cocoa, and everyone ends up gathered around the enormous holiday tree. This time of year always reminds me how much I love this community.” Winter Market at Main Street Square is an event highlight happening November 28 from
1-5 p.m. Patrons can shop local vendors, watch the skaters (or participate), see the community tree light up, and stay downtown for the Festival of Lights Parade with more than 30,000 spectators at 6 p.m. At this year’s Winter Market there will be ice sculpture carvings created by local artists throughout downtown with a sculpture photo- op setup at Main Street.
PHOTO SUBMITTED BY VISIT RAPID CITY
HOLIDAY ISSUE november 2026
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