Elevate September 2016 | Air Serbia

Dragi gosti, Razvoj srpske privrede

Dear Guests, Growing the Serbian economy

Jedan od aspekata mog posla, koji mi donosi najveće zadovolj- stvo, jeste saznanje da naša avio-kompanija zaista pruža doprinos ra- zvoju Srbije. U savremenom svetu vazdušna povezanost je postala ključ kojim se otvara ekonomski potencijal i, kao nacionalna avio-kompanija, po- nosni smo na značajnu ulogu koju igramo. Oko 500 letova Er Srbije poleti i sleti u Beograd svake nedelje, sa nji- ma u našu prestonicu dolaze uzbuđeni turisti, investitori, članovi poro- dica i prijatelji. Naši gosti se onda voze taksijem, obeduju u restoranima kraj Du- nava i Save, koriste usluge hotela i tako dalje, što stvara pozitivan do- mino efekat za ekonomiju. S radošću sam u poslednjem izveštaju britanske konsultantske fir- me Oksford ekonomiks pročitao da će Er Srbija ove godine svojim do- prinosom podržati 100.000 radnih mesta i doneti jednu milijardu dola- ra nacionalnoj ekonomiji. U izveštaju se dalje navodi da ćemo u 2016. godini u Srbiju preve- sti oko 550.000 stranih posetilaca, što uključuje i goste koji dolaze ne- davno uvedenom linijom za Njujork, čime pružamo doprinos razvo- ju turizma. Ovi podaci me naročito raduju zato što verujem da je Srbija na određeni način još neotkriven dragulj, uz njen glavni grad pun duha i brojne druge atrakcije koje treba istražiti. Na primer, septembar je idealno doba da se upozna srpska tradi- cija vinarstva. U ovom mesecu se održavaju brojni festivali berbe grožđa u me- stima kao što su Sremski Karlovci, koji su poznati po slatkim desertnim vinima, kao i u Vršcu i Smederevu. O ovim festivalima možete više sa- znati u ovom izdanju našeg časopisa. Pričom o vinu se vraćamo na ekonomski doprinos Er Srbije. Pri- likom pripremanja jela koristimo visokokvalitetne, domaće sastojke i spajamo ih sa širokim izborom pića, koji sadrži i izvrsna srpska vina. Pružajući podršku domaćim dobavljačima, na još jedan način doprino- simo razvoju nacionalne ekonomije. Hvala što letite Er Srbijom i želim vam prijatan let. Do skorog vi- đenja na nekom od naših letova.

One of the things I find most satisfying about my job is knowing that our airline is making a real difference in Serbia. In the modern world, air connectivity has become key to unloc- king a country’s economic potential, and as the national airline, we’re proud of the central role that we play. Every week, roughly 500 Air Serbia flights land and take off in Belgrade, bringing excited tourists, investors and families and friends to the capital. Our guests then go on to catch taxis, dine out in restaurants by the Danube and the Sava, rent out hotel rooms and so on, creating a hugely positive domino effect for the economy. I was thrilled to read in a recent Oxford Economics report, produ- ced by a consultancy in the UK, that Air Serbia’s contribution will su- pport 100,000 jobs and contribute US$1 billion to the national eco- nomy this year. The study goes on to state that in 2016 we will carry approxima- tely 550,000 international visitors to Serbia, including many people on our recently-launched New York flights, supporting the growth of to- urism. This is especially great to read because I believe Serbia is in many ways an undiscovered jewel, with a vibrant capital and plenty of ot- her attractions to explore. September, for instance, is a great time to experience Serbia’s wi- ne-making tradition. There are numerous grape-picking festivals this month in towns such as Sremski Karlovci, which is famous for its sweet dessert wines, as well as the cities of Vršac and Smederevo. You can read more abo- ut these festivals in this issue of our inflight magazine. Talking about wines also brings me back to Air Serbia’s economic contribution. We use high-quality and locally-sourced ingredients in our meals and pair them with a wide selection of beverages, including fantastic Serbian wines. Supporting our domestic suppliers is yet another way in which we contribute to the national economy. Thanks again for flying with Air Serbia and I hope you have a ple- asant trip. See you onboard again soon.

Dane Kondić, Generalni direktor Er Srbije

Dane Kondić Chief Executive Officer Air Serbia

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