SHARED OWNERSHIP
CASE STUDY
STRATFORD SNG at Pudding Mill Lane
A brand new collection of one to three bedroom apartments is set to launch this summer at the heart of a vibrant new mixed-use neighbourhood, prioritising those who live and work in the London Borough of Newham. The impressive development, overlooking the Pudding Mill Lane waterway, has some of London’s most popular retail and entertainment offerings, vast green spaces and sports facilities all on the doorstep. With Pudding Mill Lane DLR station also close by, city commuters have easy access to the whole of the capital, with journey times of 12 minutes to Canary Wharf and 14 minutes to Stratford International.
Leah Billingham , a 42-year-old NHS worker, had been living with her ex-partner in Attleborough, Norfolk, in a three-bedroom home they had purchased with Shared Ownership. When the relationship broke down, Leah decided she wanted the security of owning her own property. After scrolling through local developments online, Leah fell in love with a two bedroom Shared Ownership home at The Gables, a new development by Latimer, part of Clarion Housing Group. Leah comments, “I enjoyed the security of having my own home, and I was set on having this again. Being a single buyer, my money couldn’t stretch to buy on the open market, but I knew Shared Ownership was a great, affordable option for me. The opportunity to start at a lower threshold and then increase my shares at my own pace offers me a foundation to build a life of my own, while giving me a bit of breathing space. In my previous home, we owned a 75% share of the property. After we broke-up I used my share of the money received from selling to purchase my home at The Gables.” Leah explains, “I knew I wanted to stay in Attleborough as my parents and family are here; it’s where I’ve lived my whole life. When I started my search I used a property portal, where I discovered all of the Shared Ownership homes on the market in Attleborough. I saw The Gables and I booked a viewing straight away! The convenient location and layout really appealed – it was perfect. As soon as I set foot in the show home, I wanted to buy it! Apart from being an ideal location close to Norwich town centre, the site is green, open and calm, and the homes were nished to a high standard.” When the sale of Leah’s previous home went through in July 2025, Leah was able to put down a £15,000 deposit and purchase a 30% share in a two bedroom detached home at The Gables. “The garden is large with plenty of space to relax in, and I have an extra bedroom to host friends and family. The home is modern, thoughtfully laid out, and the fact that it’s brand new gave the process of moving in a touch of magic. My cat is happily making himself at home here too, while I’m thrilled to have a blank canvas to turn into my own space. I’m looking forward to staircasing to 100% when my circumstances allow.”
sales.sng.org.uk/developments/sng-at-pudding-mill-lane 0300 330 0718
*Based on a 25% share of the full market value of £425,000
GREENWICH PENINSULA Prime Point
L&Q is offering a collection of Manhattan studios, one, two and three bedroom homes in one of south east London’s fastest-growing neighbourhoods. Homes are nished to a high speci cation, with integrated appliances included. Every home also bene ts from
outside space, many offering panoramic views across the Peninsula towards Central Park, The O2 and Canary Wharf. Located in TfL Zone 2/3, North Greenwich underground station, North Greenwich Pier and the IFS Cable Car are all just a short walk. The Jubilee Line takes two minutes to Canary Wharf, eight minutes to London Bridge and 13 minutes to Westminster, while Uber Boat by Thames Clippers offers a comfortable 31-minute journey between North Greenwich Pier and London Bridge.
lqhomes.com/primepoint 020 8189 0424
*Based on a 25% share of the full market value of £344,000
SILVERTOWN, NEWHAM Argenta
Argenta is the rst collection of new homes to launch at Silvertown, a 27-acre placemaking project being delivered by The Silvertown Partnership. The masterplan promises to deliver thousands of new homes alongside new commercial spaces, leisure facilities,
cafes and bars, as well as a revitalised waterfront featuring public parks and open swimming facilities. These spacious one and two bedroom apartments – complete with contemporary interiors, impressive nishes and fully integrated kitchens – come with their own private balcony and access to a private residents’ garden.
guinnesshomes.co.uk/developments/silvertown 0300 456 0522
*Based on a 25% share of the full market value of £390,000
24 First Time Buyer June/July 2026
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