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O P I N I O N
Smart investments
Recommendations for how your firm can adjust budgets and make smart investments of your money, your time, and your energy.
S ixty-eight percent of AEC firms have changed or are considering changes to their 2020 budget to cope with the effects of COVID-19, according to Zweig Group’s AEC Industry Outlook & Response to COVID-19 Report . In times like this, relying on your trusted advisors is more important than ever. Now is the time to seek help in determining how to deploy resources and adjust your strategy to help your company make smart decisions while preserving your culture.
Phil Keil
before. Stay aligned with your partners and leaders with regularly scheduled calls. A daily firm-wide email or video message from the CEO may well be in order. 4) Engage with your clients. Stay on top of developments in the market sectors you serve and monitor the status of your clients. Your clients are facing the same new and confounding circumstances “Stay inspired. Things aren’t all bad. Celebrate the victories, highlight the efforts and successes, and roll with the changes.”
Here are a few recommendations on how your firm can adjust budgets and make smart investments of your money, your time, and your energy: 1) Invest in collaboration. Virtual meetings, presentations, the ability to share documents and mobile workstations are essential to work effectively as a quarantined workplace. 2) Survival is the first priority. Scrutinize expenses and be honest about what costs are necessary and what can be cut. You won’t achieve your long-term potential without first surviving. Keep the lights on. 3) Communication, communication, communication. Whatever you do as leaders, you are now going to have to communicate differently – and more frequently – than you likely ever have
Travis White
See PHIL KEIL & TRAVIS WHITE, page 4
THE ZWEIG LETTER MAY 4, 2020, ISSUE 1343
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