A Communications Working Group comprising BCNA members living with metastatic breast cancer was convened to guide the development of external communications and messaging. The campaign message ‘I Count Too’ and imagery was co-designed with the Communications Working Group. BCNA engaged with representatives from state and territory governments, Cancer Australia, the Australian Institute of Health and Welfare (AIHW), the Australasian Association of Cancer Registries (AACR) and each of the state and territory PBCRs, given their expertise and direct involvement in cancer data collection, collation, analysis and/or reporting.
BCNA also sought to involve a broad range of cancer sector organisations, professional associations, cancer clinicians and researchers who have a wealth of expertise across areas such as epidemiology and population health, multidisciplinary cancer care, health economics, law, digital technology and health data linkage. In total, 41 representatives attended the national roundtable. To ensure that the needs, interests and experiences of people affected by breast cancer remained central to roundtable proceedings, the 4 breast cancer consumer representatives, including 2 with metastatic breast cancer, also participated.
November 2023
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