eX: Why Employee Experi- ence? Why not Learning and Development or just HR? What’s behind this name? Lina: EX borrows heavily from CX or customer expe- rience, and the fundamental idea behind these x’s is hu- man-centered design. Com- panies that operate from a human-centric vantage have seen amazing results in re- cent years. Data and mobile has given us greater insights into what drives behav- ior – what attracts, retains, and upgrades customers, and most importantly, what makes them want to pro- mote a company’s products? EX starts with the idea that employees are your first cus- tomer and then proceeds to excel at the internal equiva- lent of each of these steps - how do we attract the best talent? How do we keep you engaged, growing, and empowered to reach your in- dividual goals, support your team? If Employee Experi- ence can do these
things, you’ll have the best people knocking down your doors wanting to work here. eX:How is EX different now from what it used to be 5 or 10 years ago? Companies are beginning to shift from treating humans as assets or ‘capital’ to un- derstanding them and how they work best and design- ing solutions around their needs. Previously, learning was all about pushing learn- ing on people and it was generally a one-size fits all approach - here’s a narrated Powerpoint on something HR-related. Now, leaders in Employee Experience are digging into company-wide and team-specific needs analysis and design research to create tailored experi- ences that match our digital expectations -on-demand, omni-channel, personalized, etc. It’s also about how the people strategy is designed, we’re now moving from back office support and function to be a strategic device.
LINA STERN Up Next in Learning
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