G MORE SING MORE SALES
There are dozens of ways to market and get new customers, but what is really working right now? The funny thing is that likely, all of the marketing strategies you can list or think of will work on some level for some businesses. I’ll share which strategies are working right now, but I’m not going to cover the tactics. One of the major issues I see when people are marketing is that they ask the wrong questions, like, “How do I make Facebook marketing work?” or ”How can I get an automated direct mail campaign working?” Those are not the right questions because they only focus on the medium. It doesn’t matter which media you use. What you really should care about is what
message you’re sending, how you’re connecting with your customer, and what media will allow you to profitably acquire customers for whatever your product or service is. And don’t just choose to use the cool, shiny new thing. This is often done solely for vanity or purely out of ignorance. We’ve pushed too far toward a glossy, corporate image that makes everyone think all businesses are big even if they’re actually a one- person show, running out of a desk in a basement. What’s working now is being real, being human, and connecting. Think about the time we live in right now. We are all isolated on some level,
surely more than normal. We lack the entertainment options we normally have. We are a divided nation, or so the media tells us. Every day, we hear about Republican versus Democrat, red states versus blue states, rich versus poor, face masks versus no face masks, people who know Carol Baskin killed her husband versus people who are wrong. So much division. That begs the question: If this is what we’re being fed all day every day, how does this affect your marketing strategy? You can approach it in any number of ways. You can go with the masses, stake a claim on one of the divides, and push. Continued on Page 6 ...
VER ENDS YOUR HORIZONS IN ‘THE INFINITE GAME’
Have You Heard the Good News?
similar to in-the-box thinking. It’s not necessarily a bad thing, but it’s limiting. It stifles innovation, keeps big-picture goals just out of reach, and can lead to frustration among management and team members. Sinek pulls examples from the real world — things he’s witnessed firsthand, including his most well- known example: Microsoft (where leaders exemplify finite thinking) versus Apple (where leaders exemplify infinite thinking). When contrasting finite and infinite thinkers, one thing is immediately clear: Those who have an “infinite mindset” are more adaptable. As Sinek points out, finite thinkers want to “win” (as is the typical goal
of any game). But since there is no “winning” in business, at least not in the traditional sense, this focus creates a limiting environment. Infinite thinkers are focused on how to achieve success. This might mean they’re focused on making better products or delivering better service. In short, they create a healthier environment for the business to grow and thrive, without the barriers of an arbitrary endpoint. Ultimately, “The Infinite Game,” is an examination of mindset. Sinek’s goal is to help you change your way of thinking so you can be a more adaptable leader, both to your team and the business as a whole.
Colossians 1:27 — “To them God has chosen to make known among the Gentiles the glorious riches of this mystery, which is Christ in you, the hope of glory.” Hebrews 10:23 — “Let us hold unswervingly to the hope we profess, for he who promised is faithful.” Jeremiah 29:11 — “'For I know the plans I have for you,' declares the LORD, 'plans to prosper you and not to harm you, plans to give you hope and a future.'”
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