MARKETING HOW-TO CONTINUED ...
3. Hope People want 2021 to be better, and they want things to go back to normal. They want hope for a better tomorrow. Give it to them. Be positive and show them how to make their lives better and how to grow personally and professionally. 4. Quality Information People don’t want useful but incomplete information; they want something that helps them. They want answers to questions. Too many people are offering no value to prospects but expecting them to take all the risks. That just doesn’t work. If prospects feel like you care, if they know you can help them, if you make them laugh and connect with them, then you will get more customers and close more sales. It may seem simple, but so few do it. Be the exception, not the rule. Go right when everyone else is going left. This is where success is found.
In my opinion, unless your product or services specifically help one of the above groups, I think that is a very bad strategy. You will get lost in the noise, and it’s unlikely that all of your prospects and customers will agree with you. The second and more powerful strategy would be to give your customers and prospects what they're missing right now and really want. In my opinion, most people are missing a number of things, none of which are divisive. 1. Personal Connection This is super powerful. People want to build relationships and work with real people, not fake, glossy, stuffy, and boring ones. They want to live vicariously through you. They want to know you and connect. They want to help small businesses. The personal connection is more powerful than ever — if you can get readership. 2. Entertainment With the lockdown in varying stages around the country, people are bored. They want entertainment, and they want to learn something new or interesting.
–Shaun
RESOURCE OF THE MONTH PAYING EMPLOYEES HOURLY?
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With massive changes that have come as swiftly as the pandemic, you want a payroll and HR tool that is accurate, agile, and competitive. One that is constantly learning to adapt to the new needs of its users. You want a one-stop shop for employees and management alike to track pay, paid time off, benefits, and more. And you especially want it to work effortlessly whether your workplace is remote, on location, or a hybrid. That’s what Paylocity does, and it does it very well. It can be challenging for software HR services to keep up with the times, but Paylocity rises to the challenge. Its payroll processing is streamlined yet customizable, which is a major timesaver. The check calculator feature, while a little less intuitive than other features, is also accessible to both
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