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ElevateHER® AT ElevateAEC
2024 MARKETING EXCELLENCE AWARD WINNERS Zweig Group’s Marketing Excellence Awards recognize outstanding, results-driven marketing in the AEC industry. Marketing Excellence Award entries were judged by a team of
Talent acquisition and retention remains one of the most important contributors to the success of AEC firms. This year, the ElevateHER® project teams once again set out to tackle this industry- wide challenge head-on with fresh eyes and fresh minds. After six months of hard work, they will share their findings and solutions with the ElevateAEC Conference audience. In a dedicated one-and-a-half-hour segment on Thursday, September 19, five project teams from the 2024 ElevateHER® cohort will showcase their final theses and pragmatic solutions on the main stage. The projects include #AECIRL whose mission is to deliver a readily implementable social media toolkit aimed at recruiting the next generation of AEC professionals. The AEC Language & Communications report analyzes and quantifies language and communication of a sample group of AEC firms with the goal of creating a definition for AEC-literacy, which can be applied to improve educational programs. EducateHER builds upon two past ElevateHER® projects and focuses on go-to-market and retail strategies for a mass rollout of AEC character library kits. RetainHER stays razor-focused on curating a comprehensive guide for AEC employers to properly and meaningfully support employees through different seasons of their career and life, so they can sustainably retain talent. MentHER+ also builds upon past ElevateHER® team projects, refining the mentoring program framework previously created and adding current mentor training in the hopes of launching a pilot mentoring cohort. The audience not only gains actionable plans from these presentations, but also has the opportunity to pledge to adopt/ implement one or more of these plans at their own firm. The project teams will host roundtable discussions immediately following the presentation, and offer implementation advice to interested firm leaders. The project that receives the most pledges will be developed further and brought to market in the near future, fulfilling ElevateHER®’s mission to bring about positive change to the AEC industry and fostering sustainability, diversity, and growth for a brighter future.
marketing professionals and evaluated based upon overall creativity, messaging, results achieved by the campaign, and level of design. For more information about the Marketing Excellence Awards or to see past winners of the award, click here.
ADVERTISING 1. Kleinschmidt Associates 2. PK Electrical, Inc. 3. WSB BROCHURE
NEWSLETTER – INTERNAL 1. Kleinschmidt Associates 2. WSB 3. Benesch PROJECT PURSUIT 1. Patel, Greene and Associates, LLC 2. ISG 3. Environmental Design Group RECRUITMENT/RETENTION COMMUNICATION 1. Baxter & Woodman, Inc. 2. ISG 3. BHC SOCIAL MEDIA 1. HFA 2. Miyamoto International 3. LJA SPECIAL EVENT 1. Garver 2. WithersRavenel 3. ISG VIDEO MARKETING 1. Baxter & Woodman, Inc. 2. Garver 3. McKim & Creed, Inc. WEBSITE 1. McAdams 2. LandDesign 3. LJA
1. WSB 2. WSB 3. ISG CORPORATE ID 1. Thriven Design 2. UES 3. McKim & Creed, Inc. HOLIDAY 1. Little Diversified Architectural Consulting, Inc. 2. Cobb, Fendley & Associates, Inc. 3. AFG Group, Inc. INTEGRATED MARKETING/BRAND AWARENESS 1. Calibre Engineering 2. Garmann Miller 3. BHC 4. Garver INTERNAL MARKETING 1. Westwood Professional Services 2. ISG 3. WGI, Inc.
NEWSLETTER – EXTERNAL 1. Baxter & Woodman, Inc. 2. WSB
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THE ZWEIG LETTER JULY 29, 2024, ISSUE 1547
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