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PROFILE
ISG staff celebrating their Marketing Excellence win at the 2023 ElevateAEC Awards Gala.
A spotlight on marketing excellence Zweig Group’s 2024 Marketing Excellence Award winners share the strategies behind their winning campaigns and the impact on their firms’ success. A cross all categories, the winners of Zweig Group’s 2024 Marketing Excellence Awards have created some
on our firm’s reputation and position in the AEC industry is significant. This campaign showcased our commitment to celebrating diversity and supporting the arts, aligning our brand with values of inclusivity and cultural appreciation. It highlighted our ability to innovate beyond traditional industry boundaries, positioning us as thought leaders who are willing to take risks and embrace new ideas. Overall, the campaign not only amplified important voices but also strengthened our brand’s credibility and appeal, setting a precedent for future initiatives that reflect our internal values and resonate with our audience. TZL: Looking ahead, what trends do you foresee in AEC marketing, and how does your firm plan to stay ahead of these trends? Ryan Delwiche, Senior Graphic Designer, WSB: Looking ahead, the AEC industry is poised for a digital transformation, and we are embracing these changes at WSB. We anticipate a shift toward immersive digital experiences that engage clients and stakeholders more interactively and personally, which is part of the reason we submitted a digital brochure for our award. These digital experiences will not only enhance our presentations but also allow for a more collaborative and See A SPOTLIGHT ON MARKETING EXCELLENCE , page 14
outstanding marketing campaigns, displaying incredible imagination, creativity, firm-wide involvement, and client involvement. The creativity of these campaigns and results achieved by this year’s winners highlight the innovative spirit that drives our industry forward. Here’s what some of this year’s No. 1 winners had to say about their wins. A CONVERSATION WITH MARKETING EXCELLENCE AWARD WINNERS. The Zweig Letter: Winning this award is a significant achievement. How do you plan to leverage this recognition and build on your success in future marketing initiatives within the AEC industry? Tanya Castella, Media and Communications Specialist, HFA: What set our campaign apart was the innovative approach of intersecting art and architecture, and commitment to celebrating Black History Month in an authentic and meaningful way. By collaborating with Walker Noble, a renowned multi-disciplinary artist, we ventured beyond the typical boundaries of our industry, embracing influencer partnerships – a relatively uncommon practice in the architecture and engineering sector. The positive impact
THE ZWEIG LETTER JULY 29, 2024, ISSUE 1547
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