“What?” another person asked. “Does he know we need them?” As the committee discussed the facts, it came out that the person previously in charge of social media knew he was supposed to turn over the credentials but hadn’t. The only clue the person with the credentials shared was that he wanted “to collaborate” on the PTA social posts even though his child had graduated. Team members proposed different ways to address the issue. People were frustrated at what appeared to be an unreasonable request and tempers started to rise.
“You’re suggesting we negotiate with this person instead of trying these other approaches. Is that right?” she asked.
“Yes,” I said.
“Do you think it will work?”
“We won’t know until we try,” I answered. “I can tell you that I’ve experienced remarkable results from negotiation, even when an easy resolution wasn’t apparent.” The PTA President considered this for a moment, then spoke again. “OK,” she said. “We’ll try it. You’ll be in charge of the negotiation, and you have to get results in time for us to announce the first fundraiser, or we’ll have to try something else. I’ll get you the phone number you need to get this started. Next order of business . . .” When my first PTA meeting ended, I felt like I had bitten off a lot, and I hoped it wasn’t more than I could chew.
“We go to the social media platforms. Maybe Instagram helps us out.”
“Do we create all-new social accounts if that doesn’t work?”
“Go over this person’s head. Who’s his employer? Let’s talk to his boss and see if that makes him give us the credentials.”
I realized that I might have something to contribute. “Hey, team,” I started. “Since this person says he wants to ‘collaborate,’ I think we can negotiate with him.” The group was quiet for a moment. I needed to make my case clear and concise if I wanted to be taken seriously in future meetings. I took a breath and presented my thoughts. “He’s got something we want, which is the credentials. We apparently have something he wants, since he’s interested in collaboration. That’s enough to create the basis for a negotiation. He’s also signaling what would be worthwhile for him to start talks.” The PTA officers considered this for a moment. The core team was familiar with how to work together; they communicated effectively just by making a few hand gestures to one another and raising their eyebrows in response. I wondered if it would ever be possible to be an insider with this group. The President spoke to me.
Here are my takeaways, since I went back to school for my first PTA meeting:
• The opportunities to use negotiation to make things happen are everywhere if you can notice them. • Proposing a solution at a school meeting is often the same as volunteering to handle the whole problem. • I’m still unsure if we should have a talent show, but it looks like it’s happening, so I’m throwing my support behind it. The PTA got their social media credentials back. The first fundraiser, a dine-out at a local restaurant, was announced on Instagram and garnered a respectable number of likes. We’re hoping for a big night.
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