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INSIDE THIS ISSUE HOW ONE MARCH MADNESS TOURNAMENT CHANGED MY LIFE PAGE 1 THE COFFEE SHOP BORN IN THE NBA BUBBLE TRADING FAST FASHION FOR THRIFTED THREADS PAGE 2 WILL THE WORLD GO KEYLESS AS TIME GOES ON? MEETING THE PUPS OF POP-A-LOCK: GRACIE PAGE 3 NETFLIX’S CEO ON PURSUING YOUR IDEAS PAGE 4
WHAT CAN A NETFLIX CEO TEACH YOU ABOUT BUSINESS?
If you ask Marc Randolph about his favorite place, he’ll mention an office building in Dallas, where Blockbuster had its corporate headquarters on the 27th floor. Randolph, one
If you’re looking for more salacious details, he spends much of the first chapter debunking
the stories about who had the idea for Netflix and whether or not it was an epiphany. “That story is beautiful,” Randolph writes. “It’s useful. It is, as we say in marketing, emotionally true. But as you’ll see in this book,
of the founders of Netflix and its first CEO, has no illusions about what happened to the former retail giant. In his new book, “That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea,” Randolph shares how Netflix disrupted an industry and took the world by storm, an example every business leader can learn from.
that’s not the whole story.” The whole story is one we’ll let you read for yourself, and there is plenty more where that came from.
Randolph himself is fascinated by the nuts and bolts of business and entrepreneurship: “How does your business test new ideas? Can it happen faster? What’s the cost of having sloppy content hit the internet if it gets you out there sooner?” He examines how quickly you can put an idea in front of a customer where “you will learn more than you could in five months of R&D.” Randolph addresses these issues and more in “That Will Never Work,” all the while explaining their relevance to entrepreneurs.
Anybody can research Netflix online, but “That Will Never Work” is a rare glimpse into the inner workings of one of the 21st century’s most lucrative and secretive companies. Juicy stories pair well with marketing lessons, and the writing style is
easy to get lost in — it really is a page-turner.
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