PROTAGONISTI
SIMONA RAPASTELLA GENERAL MANAGER OF FEDERUNACOMA
The Communicators’ Yearbook: An Ever-Expanding Compendium
The fifth edition of the compendium features enhanced content and remains an indispensable working tool for all professionals in the agricultural machinery sector.
T he first edition of the “Le- aders of Italian Agricultu- ral Machinery” Yearbook was launched in 2020 with the goal of strengthening the synergy between manufactu- rers and media outlets, thereby facilitating the dissemi-
agricultural machinery sector, significant emphasis is placed on the key players in the supply chain—from trade associations to European institutions, from Italian government agencies to regional departments of agriculture, and extending to the vast world of research and university educa- tion. The Yearbook
nation of information in a strategic sector
such as agricul- tural machinery. Published by Orsa Maggiore
is therefore an indispensable
working tool, one that is all the more valuable in light of the current econo- mic climate, which is
and Meccagri un- der the patronage of FederUnacoma, the compendium has expanded its content over
marked by geopolitical instability and uncertainty in the global trade system. But it is precisely at this stage that companies are called upon to strengthen their competitiveness by consolidating their market positions, enhancing their brands, seeking new partnerships, and promoting innovation. All of this requires intensive networking and a strong commitment to commu- nication, which enables all opera- tors in the agricultural machinery supply chain to “work together as a system.”
the past six years, providing a comprehensive overview of key professional profiles relevant to communication activities within our sector. In addition to the 75 general-interest publications surveyed, and the specialized ones—a total of 110 operating in Italy and Europe are listed—the volume reviews more than 2,000 companies, including manufactu- rers, sales centers, and technical service centers. In a publication aimed at promoting networking among all stakeholders in the
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