10 sales training techniques… cont.
5. Integrate your team with other departments Look for breakdowns in communication in your company and see how you can create a more streamlined experience. Creating silos may alleviate some of the operational stresses but can isolate your sales team. Consider integrating your sales team with other departments to help train in areas like customer service and get more insights into product development. 6. Train with thought leaders Take a look at the other people in your office and your industry who are natural leaders and speakers. Product and sales training workshops and simulations are just the first step in getting your team up and running. Consider bringing in thought leaders in your industry to share deeper insights and their own experience. When your team learns from the best, they emulate those techniques. 7. Offer daily micro training Longer isn’t always better when it comes to learning. According to Shift Learning, learning in stretches of 3 to 7 minutes matches the working memory capacity and creates 50% more engagement. Creating bite- sized training can align with our brain’s natural ability and allow us to retain more information. 8. Focus on a specialty No one skill always closes the sale. In reality, sales reps lean towards specific skills and turn them into strengths. Instead of trying to build a uniform sales team, draw out their strengths and encourage them to specialize. Pair your reps with other reps who thrive in different areas to foster a culture of continued support and cross- training. 9. Assign a mentor Assigning a mentor can make a big impact on your sales team and improve retention rates. Millennials planning to stay with their employer for more than five years are twice as likely to have a mentor (68%) than not (32%). 10. Offer more constructive criticism Training isn’t just about going through systems and processes to establish best practices. A sales team that can handle constructive criticism is more willing to learn and improve on an ongoing basis. The added side benefit is helping your team develop a thicker skin while strengthening their resolve to be better salespeople. The underlying foundation should point towards a culture of learning and training.
sound press
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