Ireland's Electrical Magazine Issue81

WHOLESALER NEWS

L-R: Graeme Davidson, Neil Blair, Caroline Simpson, Gordon Simpson, Suzanne Blair, Michael Gribbons, Trevor Newton, Mike Gilmore.

NES’ FRESH APPROACH TO CUSTOMER SERVICE HAS WON THEM A LOYAL AND GROWING CLIENT BASE ACROSS NORTHERN IRELAND… Trade counter refurbmarks five-yearmilestone

A fter 25 years working in the own in order to deliver a level of customer focused service that he felt was lacking in many parts of the sector. “I believed we could do things differently by delivering a customer-centred service,” says Neil, “By listening to what our clients electrical supplies industry, Neil Blair decided to strike out on his want, putting that on the shelves and keeping it stocked. We’re not trying to sell people something they don’t want. If a customer requests something we don’t have we will put it in stock for them.”

Championing new brands Looking back to the early days, Neil says, “While there were some established brands who were happy to support us when we first started, many weren’t interested in a company of our size. As a young business we had to look to emerging companies to supply us,” admits Neil, “We looked at lesser-known options and have developed those lines and really put them out into the marketplace. “That’s how we grew our business; by building those brands and by

This fresh approach to customer service started trading as Northern Electrical Supplies (NES) in the Spring of 2016 at Inspire Business Park, Dundonald, Belfast. Starting with just two staff members, Gordon Simpson (a former colleague) joined as Director in the Spring of 2017. Since then, the workforce has grown to eight, including Michael Gribbons and Trevor Newton, both well known within the industry, consolidating over 100 years of experience and they are actively recruiting for more staff with plans to expand even more in the future.

“We have been operating under the radar for a few years and felt that now was the time to raise our profile.”

32 | IRELAND’S ELECTRICAL MAGAZINE

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