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AS THE LED SEASON LIGHTS UP, ANDY DOUGLAS, MANAGING DIRECTOR AT TIMEGUARD SAYS THEY’RE PERFECTLY PREPARED FOR THE WINTER RUSH... Staying safe
I n the busiest season for core product lines that installers rely on, like outdoor LED lighting, this is no time to be letting your customers down. We are all finding ways of accommodating different ways of working together, and, during so much change, you’ll probably agree that now is not the time for anyone to be taking business risks with unknown, untested suppliers. Demand for the type of products we design at Timeguard will not disappear, and I think it would be fair to say that a good percentage of any ‘lost’ business since March is business delayed. It follows that you need to be ready to meet the pent-up demand, and the safe option is the one you know and can trust. No doubt we will all be approaching financial commitments with heightened caution this season but, as a collaborative channel, we will manage our way through this period of change together. For our part as manufacturers, we’ve already invested into having all the stock you’ll need, ready for you.
There’s no need to teach grandmothers to suck eggs. We all understand the core needs in this market: something that looks good to the end-user, something that provides opportunities to add value and profitability, and something that does a good job for years and years. Undoubtedly, installers will come up against price- sensitive jobs and customers, but there should be no need for them to compromise on the system components. Quite the reverse: good quality pays its way. Where there is a price differential between bucket shop and branded quality, the difference is more than justified by design and specification, by the inherent value of the guarantee and by installation efficiency. A product that does what it promises, that is designed for easy fitting and won’t confuse the end-user with unintelligible settings, is going to be a cheaper install. Professional installers get that. Timeguard delivers it. Having argued the case for the brand, let’s look at the Timeguard ranges. We know what the top sellers by volume will be and
we understand the special requirements installers have for different jobs. So, we’ve got them all covered. Flexibility One of the ‘Top’ products since its launch, is the LED PRO range, a range that does tick all the boxes for professional installers and it’s a great proposition for wholesale stockists as they can rationalise total stock while still offering a full range of options for you off the shelf. For those of you still unfamiliar with the concept, LED PRO is a range of floodlights with interchangeable controls. Installers choose the most suitable floodlight power for the job at hand - ie 10W to 100W per flood - decide how they want it switched - PIR, photocell, RF remote, or as a slave - and combine the two on site Lights that really do flood It might sound simple, but the right sort of illumination can’t be taken for granted.
“As manufacturers, we’ve already invested into having all the stock you’ll need, ready for you.”
8 | IRELAND’S ELECTRICAL MAGAZINE
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