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MEMORY MATTERS
Good sleep is vital for health in general and cognitive abilities in particular. Sleep specialist Véronique Negrel tells us how recently- formed memories are transferred from short- to long- term memory while we’re asleep (interview p.7)
Speaking of the long term, Elite is getting ready to celebrate its 130 th anniversary next year.
At such a venerable age, few SMEs in French- speaking Switzerland can lay claim to still being alert, inventive, and with their sights firmly set on the future – but Elite is a family business and like many of its peers it’s focused on the long term as a result. Family firms tend to prefer long-term strategy to short-term gains and Elite is no exception to the rule; the company has established an invaluable heritage in which knowhow built up over the years really is handed down personally, from Jules-Henri Caillet to his
granddaughter Edith Caillet and then to François Pugliese in 2006.
Last year Marie Pugliese joined Elite’s Board of Directors, marking the integration of the next generation into the brand’s DNA. Her arrival embodies both preservation and innovation: true heirs are not simply content to reproduce the past. Having followed further education in law and economics, like those before her, Marie Pugliese is well-placed to take care of the Vaud specialist in prestige bedding that’s the pride of the canton. Indeed, the Elite brand is very much part of the collective unconscious in French-speaking Switzerland, where just about everybody has slept on an Elite mattress at some point. Today, the company also covers German-speaking Switzerland and is expanding across Europe, as well as aiming to make inroads into the Asian market.
Welcome aboard, Marie!
Marie & François Pugliese
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